Director, DTC Customer Lifecycle Marketing
HarperCollins Publishers
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $110,000 per year
Job Level
Lead
About the role
- Own lifecycle marketing strategy and execution across HCCP brands
- Advise on campaign strategy and channel optimization
- Lead Brand & Campaign Planning meetings
- Develop revenue forecasts and campaign projections
- Provide quality assurance for high-risk lifecycle campaigns
- Establish lifecycle marketing operating models and best practices
- Balance priorities across multiple brands
Requirements
- 7+ years of marketing experience
- At least 5 years in lifecycle marketing (email, SMS, retention, loyalty)
- 3+ years of people management experience
- Proven lifecycle marketing strategy and execution across multiple brands
- Experience in ESP, SMS, and loyalty platforms (SailThru, Attentive, Yotpo preferred)
- Advanced analytics for multi-source data (ESP, SMS, loyalty, GA4)
- Strong partnership with creative and technology teams
Benefits
- Comprehensive and highly competitive benefits package
- Health benefits
- Retirement and savings plans
- Caregiving support
- Emotional wellbeing programs
- Transportation benefits
- Elective benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingcampaign strategychannel optimizationrevenue forecastingquality assuranceanalyticsdata analysis
Soft skills
people managementleadershipstrategic planningprioritizationcollaboration