Director of Digital Marketing
HarperCollins Publishers
full-time
Posted on:
Location Type: Hybrid
Location: Nashville • Tennessee • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Oversee the execution of digital marketing activity for the Nelson Books team across all channels
- Manage creation of digital marketing assets
- Work with cross-functional partners to deliver winning consumer and customer plans
- Identify online media outlets, execute media buy, set up target audiences, budgets, and bids
- Responsible for running campaigns on various platforms
- Monitor and track progress of digital ad campaigns and make real-time optimization to ensure ROI
- Oversee management of metadata projects
- Develop and execute eBook promotional strategy
- Develop and execute multi-title programmatic digital marketing campaigns
- Measure success, trends, and ROI of marketing initiatives
- Participate in sales conference, executive team, and potential external partner presentations
- Manage fiscal year digital marketing budget for assigned projects.
Requirements
- 7-8 years in a marketing or related field role
- Well-versed in digital marketing campaigns
- Bachelor’s in marketing, Digital Marketing, or related field preferred
- Knowledgeable in digital marketing & analytics best practices
- Understanding of marketing, brand management, and publicity
- Familiarity with book publishing, highly preferred
- Strong analytical and metrics-based decision-making experience
- Strong communication skills
- Teamwork expertise
- Technical proficiency with marketing tools and programs.
- Proven ability to develop and maintain strong professional relationships with colleagues and vendors
- Experience managing multiple, competing priorities, duties and/or projects
- Strong organizational, time management skills with attention to detail
- Exceptional written and verbal communication skills
- Team management experience preferred
- Must be able to work independently under tight deadlines
- Must possess the skill to set priorities and problem solve
- Strong computer skills are necessary, especially Microsoft Office.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinganalyticscampaign managementeBook promotional strategyprogrammatic marketingbudget managementmetadata managementROI measurementmedia buyingaudience targeting
Soft skills
analytical skillscommunication skillsteamworkorganizational skillstime managementproblem solvingattention to detailindependencerelationship managementpresentation skills