HarperCollins Publishers

Senior Digital Marketing Manager

HarperCollins Publishers

full-time

Posted on:

Location Type: Hybrid

Location: Nashville • Tennessee • 🇺🇸 United States

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Job Level

Senior

About the role

  • Manage end-to-end execution of performance campaigns (Meta, Amazon, LinkedIn, Google, TikTok), achieve ROAS/ROI and campaign targets
  • Collaborate with stakeholders using data to identify trends and opportunities
  • Work to evolve our search strategy beyond traditional keywords and SEO
  • Extract actionable insights, translate complex data into clear narratives for stakeholders
  • Research and identify advertising platforms and/or advertising technology
  • Maintain weekly and on-demand reports on ad performance, advertising spend, and KPIs
  • Contribute to the ongoing development and implementation of processes for marketing teams
  • Oversee management of metadata projects (SEO, GEO & keyword strategy)

Requirements

  • Bachelor’s degree in marketing or a related field
  • 5+ years of experience in digital marketing, online DTC, information/educational marketing, or publishing
  • Proven experience with PPC advertising platforms: Meta, Google, Amazon, TikTok, LinkedIn, Pinterest
  • Strong understanding of digital advertising and analytics best practices
  • Proficiency in Microsoft Office (Excel, PowerPoint) and project management software
  • Knowledge of AI as a collaborator in marketing workflows
  • Strong communication skills for both external audiences and internal stakeholders
  • Analytical and metrics-based decision-making experience
  • Strong organizational skills and high attention to detail
Benefits
  • comprehensive and highly competitive benefits package
  • health insurance
  • retirement and savings plans
  • caregiving benefits
  • emotional wellbeing benefits
  • transportation benefits
  • elective benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PPC advertisingdigital marketingSEOdata analysiscampaign managementmetadata managementadvertising technologyanalytics best practicesreportingsearch strategy
Soft skills
communicationorganizational skillsattention to detailanalytical thinkingcollaborationstakeholder managementdecision-makingtrend identificationnarrative developmentprocess implementation