Education Assistant Director
University of Arkansas System
Publicity Director
HarperCollins Publishers
full-time
Posted on:
Location Type: Office
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $115,000 per year
Job Level
Lead
About the role
- Develop individual, targeted publicity campaigns for each assigned title and set measurable goals for success.
- Write press releases and creative pitch letters for each campaign.
- Pitch and book media coverage for author/titles to print, radio, online/digital, podcasts and TV outlets.
- Actively develops and maintains media contacts, including national, regional, local, and online to secure book coverage.
- Develop, manage schedule for, write and distribute Marketing and Publicity updates (MPUs).
- Work closely with marketing, sales, online marketing, and editorial.
- Attend editorial and sales pub board and key sales meetings as needed.
- Continuously research and develop relationships with new outlets for possible coverage.
- Create PR plans and updates, sales presentations and sales conference materials as needed.
- Represent Zondervan Books Publishing at key industry events, conferences, media pitching trips, author media appearances and/or book signings.
- Schedule and attend author media tours.
- Maintain strong relationships as part of marketing and publicity teams across HCCP.
- Research, negotiate with, and manage outside publicity firms as needed for certain projects.
- Identify news/opportunities into which our authors/books may be inserted and thus exposed to consumers via various media outlets and crafts pitches appropriate for each outlet.
- Speak into projects early in development to help determine potential for success based on author platform, likely media interest, and opportunities for exclusive content.
- Measures, analyzes, and reports on media effectiveness as appropriate.
- Tracks media activities and clippings for updates to the HCCP sales team, authors, agents, and internal personnel.
Requirements
- 7+ years’ experience in public relations and/or communications role with an emphasis on public relations
- 3+ years national media pitching experience
- Bachelor’s degree in Public Relations, Advertising, Marketing, Communications, Journalism or related field
- Working knowledge of crafting and delivering professional pitches and news releases to media outlets with at least two years of experience pitching to national media.
- Knowledge of media contact and engagement platforms such as Cision required
- Proven success with digital PR outlets required
- Established media contacts in Christian and general market media arenas strongly preferred
- Knowledge of Christian book publishing and Christian authors is desired but not required.
Benefits
- comprehensive and highly competitive benefits package
- physical health benefits
- retirement and savings plans
- caregiving support
- emotional wellbeing benefits
- transportation benefits
- elective benefits employees may select to best fit their personal situations
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
public relationsmedia pitchingpress release writingcreative pitchingmedia analysisrelationship developmentcampaign developmentmarketing updatessales presentationsnegotiation
Soft skills
communicationorganizationalinterpersonalcollaborationresearchcreativitystrategic thinkingrelationship managementpresentation skillsadaptability
