Director

• Develop individual, targeted publicity campaigns for each assigned title and set measurable goals for success.
• Write press releases and creative pitch letters for each campaign.
• Pitch and book media coverage for author/titles to print, radio, online/digital, podcasts and TV outlets.
• Actively develops and maintains media contacts, including national, regional, local, and online to secure book coverage.
• Develop, manage schedule for, write and distribute Marketing and Publicity updates (MPUs).
• Work closely with marketing, sales, online marketing, and editorial.
• Attend editorial and sales pub board and key sales meetings as needed.
• Continuously research and develop relationships with new outlets for possible coverage.
• Create PR plans and updates, sales presentations and sales conference materials as needed.
• Represent Zondervan Books Publishing at key industry events, conferences, media pitching trips, author media appearances and/or book signings.
• Schedule and attend author media tours.
• Maintain strong relationships as part of marketing and publicity teams across HCCP.
• Research, negotiate with, and manage outside publicity firms as needed for certain projects.
• Identify news/opportunities into which our authors/books may be inserted and thus exposed to consumers via various media outlets and crafts pitches appropriate for each outlet.
• Speak into projects early in development to help determine potential for success based on author platform, likely media interest, and opportunities for exclusive content.
• Measures, analyzes, and reports on media effectiveness as appropriate.
• Tracks media activities and clippings for updates to the HCCP sales team, authors, agents, and internal personnel.

Publicity Director

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Director of ACES