Harold Grinspoon Foundation

Email & Mobile Marketing Coordinator

Harold Grinspoon Foundation

full-time

Posted on:

Location Type: Hybrid

Location: Agawam • Massachusetts • 🇺🇸 United States

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Salary

💰 $55,000 - $65,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Manage PJ Library’s cross-departmental texting platform and partner with program and acquisitions teams to plan and schedule text sends that reach families.
  • Maintain a monthly content calendar and coordinate message drafting, approvals, and list segmentation.
  • Build, test, and send messages with careful attention to timing, links, and compliance.
  • Ensure messaging aligns with PJ Library’s voice, values, and family-friendly tone.
  • Maintain list hygiene and track performance metrics (deliverability, engagement, response rates) and report results to stakeholders.
  • Create and maintain documentation for text campaign workflows and platform best practices and troubleshoot technical issues.
  • Provide real-time replies and assistance to subscribers during select campaigns.
  • Collaborate with stakeholders to gather content and obtain reviews/approvals in alignment with the email marketing calendar and established deadlines.
  • Manage building, testing, and deploying marketing email and automation campaigns using HTML and drag and drop editors within Marketing Cloud Account Engagement?fka?Pardot.
  • Assist with maintaining email quality assurance for layout, accessibility, and mobile responsiveness using tools like ProofJump and Litmus.
  • Assist with data needs such as list import/exports; along with using list hygiene best practices (reviewing bounces, suppressions, and following compliance requirements, e.g. CAN-SPAM, CASL, GDPR).
  • Assist with providing email analytics and reports.

Requirements

  • Bachelor’s degree in marketing, communications, business, or related field—or equivalent experience.
  • 3–4 years of experience in email, SMS, or digital marketing roles.
  • Experience with email marketing software like Account Engagement (fka Pardot), Mailchimp, Hubspot or similar email marketing platforms.
  • Experience with SMS platforms like Heymarket or similar servicers.
  • Basic to intermediate level HTML skills a must.
  • Ability to work both collaboratively and independently in a fast-paced environment.
  • Strong organizational, project management, and technical skills and the ability to balance multiple projects and priorities.
  • Excellent writing and proofreading skills; strong attention to detail is a must.
  • Ability to work evening and Sunday hours (or non-traditional hours) as needed to execute and monitor text messages.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
HTMLemail marketingSMS marketinglist segmentationcontent calendar managementperformance metrics trackingdata import/exportemail analyticsquality assurancecompliance requirements
Soft skills
organizational skillsproject managementattention to detailcollaborative workindependent workstrong writing skillsproofreading skillsability to balance multiple projectscommunication skillsability to work non-traditional hours