Harness

Web Producer

Harness

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $150,000 per year

About the role

  • Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
  • Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
  • Continuously evolve the website to reflect product launches, positioning updates, and market trends.
  • Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google SGE, ChatGPT, Perplexity, Claude).
  • Define and evolve an AEO / GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization.
  • Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
  • Lead keyword strategy, content gap analysis, and competitive audits — with increasing emphasis on intent, topics, and entities over pure keyword volume.
  • Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
  • Own performance measurement across classic SEO metrics and emerging indicators of AI discoverability (citations, visibility, zero-click exposure).
  • Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.
  • Own the Webflow platform strategy, including site architecture, CMS structure, templates, governance, and quality standards.
  • Ensure Webflow is used as a scalable, performant growth platform
  • Partner with design, engineering, and external vendors to ship new site experiences, templates, and technical improvements.
  • Oversee execution of site updates and launches, ensuring speed, accessibility, SEO hygiene, and brand consistency.
  • Set clear processes and prioritization for web work.
  • Optimize key conversion paths across the site (product pages, solutions, resources, demos).
  • Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.
  • Partner with demand gen on landing pages and campaign experiences.

Requirements

  • 6+ years of experience in web production, SEO, or digital marketing in a B2B SaaS or tech environment.
  • 1+ years of experience in WebFlow CMS specifically. Deep familiarity with modern CMS platforms and web tooling.
  • Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
  • Proven experience owning and operating a high-traffic, high-impact website.
  • Strong hands-on SEO expertise (technical, on-page, and content)
  • Strong understanding of B2B buyer journeys and how websites support demand generation.
  • Comfortable working with data and analytics to guide decisions.
  • Highly organized, detail-oriented, and able to balance strategy with execution.
  • A proactive operator who sees problems, proposes solutions, and drives them to completion.
Benefits
  • Competitive salary
  • Comprehensive healthcare benefits
  • Flexible Spending Account (FSA)
  • Flexible work schedule
  • Employee Assistance Program (EAP)
  • Flexible Time Off and Parental Leave
  • Monthly, quarterly, and annual social and team building events
  • Monthly internet reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOA/B testingcontent gap analysiskeyword strategytechnical SEOstructured datainternal linkingWebFlow CMSdigital marketingdata analytics
Soft Skills
organizational skillsdetail-orientedproblem-solvingstrategic thinkinginfluenceprioritizationcollaborationcommunicationproactiveexecution