Community Liaison – Business Development

HarmonyCares

Community Liaison for HarmonyCares facilitating patient transitions and educating partners about healthcare services. Engaging in B2B, B2C, and D2C communication while meeting key decision makers.

Posted 7/12/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales and marketing within the healthcare industry, with a strong focus on patient education, eligibility processes, and community outreach. Proficient in utilizing CRM systems to track performance and achieve sales targets while adhering to compliance standards.

Highest-signal resume keywords

B2B Sales ExperienceHealthcare Industry Sales/MarketingPatient EducationCRM Performance TrackingExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales TechniquesTerritory ManagementEligibility ProcessesBenefit EnrollmentMarket Analysis

Soft Skills

Problem SolvingInterpersonal CommunicationPresentation SkillsCustomer ServiceSelf-Motivated

Tools & Technologies

Microsoft OfficeWordExcelOutlook

Certifications & Qualifications

Bachelor’s DegreeValid Driver’s License

Industry Keywords

B2CD2CPatient Transitions of CareAccountable Care OrganizationHIPAA Compliance

About the role

Key responsibilities & impact

The Community Liaison is responsible for inbound/outbound communication and business development.
The role acts as the local market B2B, B2C, and D2C representative educating community partners and potential patients about the company, our mission and service offerings.
This role will help facilitate patient transitions of care from area facilities and referral partners to HarmonyCares and will explain the benefits of enrollment to eligible patients and caregivers.
Market analysis, along with competitive landscape, in which to differentiate HarmonyCares services to external referral partners
Know and educate the community on our mission to provide high-quality personalized healthcare in the home for people that need it the most
Meet or exceed agreed upon in person and virtual meeting goals with key decision makers
Thoroughly understand eligibility and enrollment processes
Provide education on and facilitate, as requested, benefit enrollment and processes
Track performance in CRM demonstrating plan and adherence to budgeted targets for a given region
Schedule face-to-face or phone discussions with patients and their caregivers (or other legal representatives) to provide guidance on patient eligibility for all programs
For patients interested in being aligned or attributed to an accountable care organization (or other CMS alternative payment model) in which one of the Company’s practices are participating, inform them about the program; and, if they opt to voluntarily align, collect Voluntary Alignment Form from patients (or their legal representatives)
Answer inbound calls from patients, families, and facility staff members regarding the Company’s business units operating in the relevant market
Promptly, accurately, professionally triage all patient concerns related to care needs, scheduling and billing to the appropriate department
Oversee and document outreach calls conducted, and meetings scheduled with external sources
Adhere to all company policies and procedures and all applicable laws and requirements, including without limitation those related to marketing (including marketing plans), interacting with referral sources and patients, beneficiary notifications, and conducting patient outreach (i.e., calls and in person)
Comply with HIPAA privacy and security guidelines and company policies, procedures and standards
Maintain consistent communication with sales leaders and local business unit leadership and support staff
Performs other additional duties as assigned

Requirements

What you’ll need

Bachelor’s Degree or 4+ years of B2B sales experience
2+ years of health care related industry sales/marketing experience
Must maintain a valid driver’s license and good driving record
Excellent organization, problem solving skills and the ability to appropriately represent company service capabilities to the targeted referral source
Knowledge of sales techniques and territory management
Excellent interpersonal communication, presentation and customer service skills required
Proficiency with Microsoft Office, Word, Excel, Outlook
Ability to travel within assigned territory and attend sales meetings as required
Excellent written and verbal communication skills
Ability to work independently and complete multiple tasks
Strong organizational skills
Self-motivated and driven individual who does not require significant oversight to perform at a high level after initial orientation and training

Benefits

Comp & perks

Health, Dental, Vision, Disability & Life Insurance, and much more
401K Retirement Plan (with company match)
Tuition, Professional License and Certification Reimbursement
Paid Time Off, Holidays and Volunteer Time
Paid Orientation and Training
Great Place to Work Certified