Community Liaison, Marketing and Business Development

HarmonyCares

Community Liaison managing inbound/outbound communication and business development for HarmonyCares home-based healthcare. Educating community partners and potential patients on services and facilitating patient transitions.

Posted 6/17/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

The Community Liaison is responsible for inbound/outbound communication and business development
The role acts as the local market B2B, B2C, and D2C representative educating community partners and potential patients about the company, our mission and service offerings
This role will help facilitate patient transitions of care from area facilities and referral partners to HarmonyCares
Will explain the benefits of enrollment to eligible patients and caregivers
Market analysis, along with competitive landscape, in which to differentiate HarmonyCares services to external referral partners
Know and educate the community on our mission to provide high-quality personalized healthcare in the home for people that need it the most
Meet or exceed agreed upon in person and virtual meeting goals with key decision makers
Thoroughly understand eligibility and enrollment processes
Provide education on and facilitate, as requested, benefit enrollment and processes
Track performance in CRM demonstrating plan and adherence to budgeted targets for a given region
Schedule face-to-face or phone discussions with patients and their caregivers (or other legal representatives) to provide guidance on patient eligibility for all programs
For patients interested in being aligned or attributed to an accountable care organization (or other CMS alternative payment model), inform them about the program; if they opt to voluntarily align, collect Voluntary Alignment Form from patients (or their legal representatives)
Answer inbound calls from patients, families, and facility staff members regarding the Company’s business units operating in the relevant market
Promptly, accurately, professionally triage all patient concerns related to care needs, scheduling and billing to the appropriate department
Oversee and document outreach calls conducted, and meetings scheduled with external sources
Adhere to all company policies and procedures and all applicable laws and requirements

Requirements

What you’ll need

Bachelor’s Degree or 4+ years of B2B sales experience
2+ years of health care related industry sales/marketing experience
Must maintain a valid driver’s license and good driving record
Excellent organization, problem solving skills
Knowledge of sales techniques and territory management
Excellent interpersonal communication, presentation and customer service skills required
Proficiency with Microsoft Office, Word, Excel, Outlook
Ability to travel within assigned territory and attend sales meetings as required
Excellent written and verbal communication skills
Ability to work independently and complete multiple tasks
Strong organizational skills
Self-motivated and driven individual who does not require significant oversight to perform at a high level after initial orientation and training

Benefits

Comp & perks

Health, Dental, Vision, Disability & Life Insurance, and much more
401K Retirement Plan (with company match)
Tuition, Professional License and Certification Reimbursement
Paid Time Off, Holidays and Volunteer Time
Paid Orientation and Training
Great Place to Work Certified

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B salesB2C salesD2C saleshealth care salesterritory managementsales techniquesenrollment processesmarket analysiscompetitive landscapeCRM tracking

Soft Skills

organizationproblem solvinginterpersonal communicationpresentation skillscustomer servicewritten communicationverbal communicationself-motivationindependencemulti-tasking

Certifications

Bachelor’s Degreevalid driver’s license