Harbor

Solutions Marketing Specialist

Harbor

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Job Level

Mid-LevelSenior

Tech Stack

SFDCTableau

About the role

  • Conduct market research to identify customer needs and preferences;
  • Develop solutions messaging and collateral;
  • Promote services and partnerships via webinars, case studies, and sell sheets;
  • Create services messaging and positioning to differentiate Harbor from competitors;
  • Collaborate with cross-functional teams to ensure alignment by way of battlecards and other sales support materials;
  • Act as a Program Coordinator for all webinar and partner marketing programs, managing a schedule of all project activity to identify team dependencies, deadlines, critical dates, and project cross-over;
  • Maintain an understanding of the market, clients, and how the company’s services meet client needs;
  • Manage a schedule of all partner marketing activities including webinars, live events, joint collateral, case studies and testimonials; Identify team dependencies, deadlines, and critical dates; Maintain the schedule for review in regular team stand-ups to monitor execution and highlight issues, and communicate progress;
  • Own the messaging and content for your personas that will be used in ABM campaigns;
  • Work with the CLD Chief Growth Officer to develop vision statements, maturity frameworks, and value propositions for the GC and Head of Legal Ops personas;
  • Own the Services and Sectors pages on the Harbor website for your assigned Personas and Service lines; Ensure those pages are optimized for SEO/AIO; Ensure they convey a differentiated value proposition for Harbor;
  • Support collateral creation, monthly enablement session development with Delivery and Insights, RFP support etc.
  • Organize and host webinars for Harbor; manage event logistics including email invitation copy, content creation with presenters and post webinar follow-up;
  • Provide support to colleagues in Marketing, Leadership, and CE with ad hoc requests as needed.

Requirements

  • University degree in communications, marketing, business administration or commerce; MBA an asset but not required;
  • At least 3 years’ experience working in professional services or legaltech marketing, with a focus on campaign development, content creation, partner and solutions marketing;
  • Campaign planning and development experience;
  • Webinar planning and management experience;
  • Collateral and sales tool development experience;
  • Messaging and positioning experience;
  • Marketing analytics and reporting experience;
  • Strong interpersonal and written/visual/verbal communication skills;
  • Familiar with CRM (Salesforce.com), Marketing Automation (Pardot or similar), Web CMS, Google Analytics, Reporting tools (Power BI, Tableau), Design (Canva or similar), Copilot/ChatGPT, Webinar platforms (Zoom or similar)
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
market researchcampaign developmentcontent creationcollateral developmentsales tool developmentmessagingpositioningmarketing analyticsreporting
Soft skills
interpersonal skillswritten communicationvisual communicationverbal communicationcollaborationproject management
Certifications
University degree in communicationsUniversity degree in marketingUniversity degree in business administrationUniversity degree in commerceMBA