Harbor IT

Outbound Marketing Specialist

Harbor IT

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $81,359 - $88,133 per year

About the role

  • Deliver outbound-attributed lead and deal creation goals through strategic outbound email prospecting initiatives.
  • Design and execute successful outbound campaign experiments, utilizing documented briefs to test hypotheses and scale winning strategies.
  • Maintain deliverability standards, ensuring email benchmarks meet deliverability targets while optimizing for minimal unsubscribe and bounce rates.
  • Drive quarter-over-quarter improvements in engagement metrics, including email open rates, reply rates, and positive response rates.
  • Expand and refresh account and contact lists to ensure outbound efforts remain focused on the most high-value opportunities.
  • Facilitate seamless lead handoffs to the Sales team by providing comprehensive context, campaign specifics, and source clarity for every prospect.
  • Develop and manage automated workflows for list creation, data enrichment, and segmentation to ensure consistent campaign performance.
  • Analyze campaign data and reporting to track attribution, monitor funnel health, and inform future prospecting decisions.

Requirements

  • 2 to 4 years of experience in B2B marketing, growth, or outbound prospecting with a proven track record in email-based demand generation.
  • Expertise in outbound prospecting and enrichment platforms, such as Clay, to build complex workflows and scale list creation.
  • Proficiency in executing high-volume outbound sequences using dedicated platforms like Instantly or similar tools.
  • Advanced technical skills in managing prospect lists, including applying ICP-based filters and maintaining rigorous data quality.
  • Professional copywriting skills with the ability to draft compelling outbound messaging and iterate based on performance testing.
  • Advanced spreadsheet capabilities for data manipulation, list management, and analyzing campaign outputs.
  • Strong operational discipline with a focus on data accuracy, campaign documentation, and process consistency.
  • Experience collaborating cross-functionally with Sales and Revenue teams to align prospecting efforts with pipeline goals.
Benefits
  • health benefits
  • flexible paid time off
  • parental leave
  • fertility and adoption assistance
  • 401(k)
  • educational reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingoutbound prospectingemail-based demand generationcopywritingdata manipulationlist managementcampaign analysisdata enrichmentsegmentationworkflow automation
Soft Skills
operational disciplinecollaborationcommunicationstrategic thinkingattention to detailadaptabilityproblem-solvingperformance testingprocess consistencycontextual understanding