Associate Director, Digital Acquisition Marketing

Harbor Health

Associate Director of Digital Acquisition Marketing leading growth strategies in Texas. Focusing on acquisition channels for individual and family plans and commercial clinic volume.

Posted 5/5/2026full-timeRemote • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor markets
Develop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso
Own strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms
Balance efficient IFP member acquisition with high-intent clinic demand generation
Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignment
Build audience-first strategies grounded in behaviors, intent signals, and health needs
Continuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworks
Monitor and analyze online reviews and ratings across platforms and maintain accuracy and optimization of digital profiles
Partner closely with Marketing, Product, Analytics, and Operations

Requirements

What you’ll need

3+ years of experience in performance marketing, growth marketing, or digital media
Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platforms
Experience building integrated acquisition strategies across programmatic and direct channels
Strong understanding of audience targeting strategies — first-party, contextual, and modeled audiences
Proven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountability
Strong analytical mindset; ability to translate performance data into clear investment decisions
Excellent communication, presentation, and cross-functional collaboration skills
Advanced proficiency in Excel and analytical/reporting tools
Bilingual English/Spanish preferred, given Harbor's Texas market demographics and member population.

Benefits

Comp & perks

Competitive salary and benefits package
Professional development and growth opportunities
A transparent and unique culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth marketingdigital mediaaudience targeting strategieskeyword planningon-page optimizationcontent alignmentbudget managementdata analysisDSPs

Soft Skills

analytical mindsetcommunication skillspresentation skillscross-functional collaborationstrategic thinkingproblem-solvingleadershiporganizational skillscreativityadaptability