Happy Hour Games Pte Ltd

Principal UI Designer

Happy Hour Games Pte Ltd

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

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Job Level

Lead

About the role

  • Driven by our passion for spreading joy and unleashing limitless creativity in the world of gaming, our goal is to establish a game studio right here in Singapore. Our dedicated focus lies in crafting casual mobile games that deeply immerse players in incredibly enjoyable experiences!
  • We eagerly welcome humble yet ambitious individuals to join us on this thrilling journey!
  • - Define and drive the **overall UI/UX vision and quality bar** across game features or titles.
  • - Lead the design of **core systems and high-impact player experiences** (HUDs, onboarding, navigation, meta systems).
  • - Establish and evolve **UI design systems, guidelines, and best practices** for scalability and consistency.
  • - Act as a **subject matter expert** in UI/UX, setting standards for visual quality, usability, and player engagement.
  • - Collaborate closely with **art, product, and engineering** to influence product direction and ensure high-quality implementation.
  • - Provide **design direction and constructive feedback** to UI designers.
  • - Use **player data, usability testing, and market analysis** to inform and validate design decisions.
  • - Identify opportunities to **improve workflows, pipelines, and team efficiency.**
  • - Stay ahead of **UI trends and top-performing casual games** to continuously elevate design quality.

Requirements

  • - At least 6 years of experience in game UI design.
  • - Strong portfolio demonstrating end-to-end ownership of UI systems and shipped products.
  • - Proven ability to set design direction and influence cross-functional decisions.
  • - Deep understanding of mobile game UI/UX patterns, player behavior, and engagement strategies.
  • - Experience building and scaling design systems and UI frameworks.
  • - High proficiency in Figma, Adobe Creative Suite, or similar tools.
  • - Highly detail-oriented with excellent problem-solving and design judgment.
Benefits
  • - Supportive Learning Environment.
  • - Well-being and Personal Growth.
  • - Impactful Work in a Growing Industry.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
UI designUX designdesign systemsUI frameworksplayer engagement strategiesusability testingmarket analysismobile game UI patternsproblem-solvingdesign judgment
Soft Skills
leadershipcollaborationconstructive feedbackattention to detailinfluencecreativityambitionhumilitycommunicationworkflow improvement