Senior Lifecycle Marketing Manager

Hapana

Senior Lifecycle Marketing Manager at Hapana leading and optimizing the end-to-end lead lifecycle. Driving demand generation and enabling sales through innovative marketing strategies and CRM systems.

Posted 5/23/2026full-timeSydney • 🇦🇺 AustraliaSenior💰 A$125,000 per yearWebsite

About the role

Key responsibilities & impact

Own and optimise Hapana’s end-to-end lead lifecycle from MCL through MQL and into sales handover.
Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality.
Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence.
Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with RevOps.
Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention.
End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking.
Lead integrated campaigns optimizing sequencing, personalization, and timing to support longer buying cycles.
Own ABM strategy, execution, and performance for priority segments and target accounts.

Requirements

What you’ll need

5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles.
Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset.
Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management.
Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting.
Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes.
Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact.
Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms.
Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts.
Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions.
Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes.
Strong understanding of lead scoring, lifecycle stages, attribution, segmentation, and reporting frameworks.

Benefits

Comp & perks

Health insurance
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS marketingCRM marketingdemand generationgrowth marketinglead lifecycle optimizationlifecycle marketingABM strategycampaign executionanalyticslead scoring

Soft Skills

analytical mindsetcollaborationcommunicationstrategic thinkingproject management