Associate Director, US Patient Marketing

Hansa Biopharma

Associate Director leading U.S. patient marketing strategy for Hansa Biopharma's innovative kidney transplant therapy launch.

Posted 5/2/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $170,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development of the U.S. patient brand strategy for imlifidase grounded in a deep understanding of the highly sensitized transplant patient journey and unmet needs.
Own U.S. patient launch planning, including strategy, messaging, channel mix, and executional roadmap.
Lead the patient ambassador and engagement programs.
Support the U.S. patient conference and event strategy, elevating Hansa’s presence and impact at key national, regional, and local meetings.
Champion innovation in patient engagement, continuously evolving approaches to improve the patient experience across the journey.
Serve as a core member of the U.S. Marketing Team, partnering closely with Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance.
Lead the development of patient-facing assets and materials to support consistent execution across the field, both unbranded and branded.
Support field teams with tools, training, and resources to enable effective and compliant patient engagement at the transplant centers and local events.
Own agency-of-record relationships for patient marketing, driving strategic value, innovation, and executional excellence.
Oversee launch readiness, promotional review processes, and ongoing optimization of patient tactics.
Support OPDP submission package for accelerated approval in a timely and effective fashion.

Requirements

What you’ll need

BS/BA degree (science or business degree preferred); MBA is a plus
5+ years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
Agility, proven ability to influence without authority and cross-functional collaboration
Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results
Entrepreneurial spirit and ownership mentality, willingness to roll up sleeves and flexibility to jump in where the business needs dictate
Understanding of the legal and regulatory environment in pharmaceutical promotions
Strong project management, communication, and organization skills
Transplant and/or rare disease and nephrology experience preferred
US launch experience preferred
Ability to travel ~25%

Benefits

Comp & perks

medical, dental, vision insurance
401(k) plan and company match
short-term and long-term disability coverage
basic life insurance
company holidays
well-being benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingpatient engagementlaunch planningproject managementstrategy developmentmessagingexecutional roadmappromotional review processesagency managementpatient-facing assets

Soft Skills

cross-functional collaborationinfluence without authorityagilitycommunicationorganizationentrepreneurial spiritownership mentalityability to work under pressureprioritizationflexibility

Certifications

BS/BA degreeMBA