Hanna Andersson

Manager

• Own end-to-end campaign production across Email and loyalty program communications, including building, testing, QAing, and deploying campaigns in Bloomreach (ESP).**• Build and maintain the integrated campaign marketing calendar in partnership with the Director, CRM and Loyalty, ensuring accuracy, completeness, and cross-channel alignment.**• Build and update email mocks in Figma to reflect campaign structure, promotional strategy, and segmentation.**• Lead the weekly Wall Walk meeting to ensure execution alignment and finalize email mocks for the team. Ensure campaign flow across any given week, timeframe and day is maximized for customer experience and supports commercial plan.**• Manage and assign Subject Lines and Preheaders handed off from Creative Services, ensuring strong messaging to drive open rates and calls to action, accuracy and avoiding duplication.**• Build email mocks for executive review for key promotional events.**• Code HTML emails as needed for customization, personalization, and layout execution.**• Manage creative asset collection and handoff, ensuring timely delivery and efficient file production.**• Implement email linking strategy in partnership with the Site team.**• Identify and recommend opportunities to streamline production processes and operations through automation and AI.

Associate Manager, Campaigns