Senior Product Manager

Hanger, Inc.

Senior Product Manager responsible for strategy and success of lower-limb prosthetics at Hanger, Inc. Collaborating across product development, marketing, and sales functions.

Posted 5/2/2026full-timeRemote • Tennessee, Texas, Utah • 🇺🇸 United StatesSenior💰 $140,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Analyze market trends, competitive positioning, payor dynamics, pricing strategy and clinical evidence to develop data-driven product investment recommendations
Define and communicate market requirements and opportunity sizing to inform product development decisions; lead commercial stage-gate reviews and lifecycle planning through end-of-life
Serve as the commercial and customer voice throughout the product development process, building business models, contributing VOC findings, market insight, and competitive intelligence to inform product decisions
Define well-scoped problem statements and market requirements that give the product development team a clear picture of unmet customer needs
Build and own go-to-market plans for product launches and line extensions, including segment definition, value proposition, pricing rationale, channel strategy, and launch sequencing
Lead launch readiness reviews and coordinate across Sales, Marketing, Clinical Education, and Operations to ensure all downstream touchpoints are prepared
Track commercial KPIs – revenue performance, adoption metrics – and identify and resolve barriers to adoption through cross-functional solutions
Own the marketing brief for assigned product lines: define target audiences, key messages, proof points, and calls to action for each buyer and influencer segment (patient, Prosthetist, payer, referring physician)
Partner with Marketing and Communications to develop clinically credible, differentiated campaigns and sales enablement tools – training guides, objection handling, competitive positioning, product one-pagers, and demo scripts
Monitor adoption metrics post-launch, identify execution gaps, and develop corrective plans; support development of clinical evidence-based marketing content including outcome summaries and peer education materials
Design and lead VOC programs: clinician interviews, patient feedback sessions, field ride alongs, and KOL engagement
Synthesize qualitative and quantitative feedback into prioritized problem statements that inform product requirements, positioning, and commercial strategy
Analyze competitive positioning, payer trends, and market dynamics to surface actionable insights; close the loop with stakeholders on how feedback shaped decisions
Drive alignment across senior functional leaders on complex, multi-workstream initiatives. Lead cross-functional working groups to manage dependencies across functions without creating bottlenecks; escalate risks proactively with proposed solutions
Mentor and support the broader product management team across brands and portfolios, modeling PM best practices and contributing to team capability development
Define success metrics and measurement plans for each product; monitor performance and develop data-driven strategies supported by ROI analyses
Identify patterns in clinical utilization, sales, and outcomes data to inform prioritization; present clear, audience-appropriate reporting and strategic recommendations to leadership

Requirements

What you’ll need

Bachelor’s degree in marketing, engineering or healthcare; MBA or Advanced Degree preferred
Minimum of 8+ years’ experience in Marketing, Consulting, or similar function (6 years with Advanced Degree)
Project or Program management experience
Global launch strategy and execution experience
Familiarity with O&P, prosthetics, orthotics, rehabilitation medicine, or physical/occupational therapy
Experience working alongside clinical practitioners or in a clinical sales or clinical marketing role
Exposure to medical device regulatory basics (FDA classification, 510(k)) and reimbursement structures (CMS, L-codes, prior authorization)

Benefits

Comp & perks

Competitive Compensation Packages
8 Paid National Holidays & 4 additional Floating Holidays
PTO that includes Vacation and Sick time
Medical, Dental, and Vision Benefits
401k Savings and Retirement Plan
Paid Parental Bonding Leave for New Parents
Flexible Work Schedules and Part-time Opportunities
Generous Employee Referral Bonus Program
Mentorship Programs- Mentor and Mentee
Student Loan Repayment Assistance by Location
Relocation Assistance
Regional & National traveling CPO/CO/CP opportunities
Volunteering for Local and National events such as Hanger’s BAKA Bootcamp and EmpowerFest

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysismarket researchproduct developmentgo-to-market strategycommercial strategyKPI trackingROI analysisproject managementcompetitive intelligenceclinical evidence-based marketing

Soft Skills

communicationleadershipcross-functional collaborationmentoringproblem-solvingstrategic thinkingstakeholder managementteam capability developmentcustomer focusadaptability

Certifications

Bachelor’s degreeMBAAdvanced DegreeProject Management CertificationMarketing CertificationClinical Marketing CertificationRegulatory Affairs CertificationCertified Product ManagerLean Six Sigma CertificationHealthcare Compliance Certification