Hallam

Strategy

• Own the strategy process end-to-end, from client brief through research, insight, and recommendation. You define the problem, shape the approach, and set the direction. Delivery teams execute from there.
• Lead strategic workstreams across a portfolio of B2B clients, primarily in complex or considered purchase categories
• Challenge briefs and channel assumptions: push back where needed and bring a clear point of view to every engagement
• Develop Hallam's strategy methodology: frameworks, products, and repeatable processes that raise the bar across accounts
• Lead or contribute to new business pitches alongside the Growth Director and BD team
• Build measurement frameworks that connect marketing activity to commercial outcomes, not just channel metrics
• Collaborate with Performance, SEO, Paid Media, and Creative disciplines to ensure strategic intent translates into joined-up execution
• Represent Hallam's strategic thinking externally through content, events, and thought leadership.
• Work closely with Client Services to ensure strategy is embedded in how client relationships are managed and grown
• Partner with the Performance Director to align strategic recommendations with delivery capability and channel expertise
• Engage with the New Business team at pitch stage to ensure strategy is a visible differentiator in new business conversations
• Build trusted relationships with senior client stakeholders, bringing challenge and clarity in equal measure

Head of Strategy