Director – North America Partner Marketing
Halcyon
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $190,000 - $240,000 per year
Job Level
Lead
Tech Stack
Cyber Security
About the role
- Own and actively execute the North America partner marketing strategy, aligned with Halcyon’s GTM priorities and partner ecosystem (VARs, distributors, MSSPs, and technology alliances).
- Partner closely with North America Channel Sales and Partner leadership to align priorities, investments, and joint initiatives.
- Define differentiated marketing motions for national, strategic, and regional partners, including roles, expectations, and success metrics.
- Design, launch, and manage core national partner programs, including partner messaging frameworks, campaigns-in-a-box and partner-ready demand programs, playbooks, co-branded assets, and joint GTM motions.
- Build and maintain strong working relationships with key national and strategic partners to drive joint planning, execution, and growth.
- Own Market Development Fund (MDF) strategy, planning, allocation, and governance, ensuring hands-on oversight of usage, performance, and partner accountability.
- Translate national partner strategy into scalable regional execution through partners across the U.S. and Canada.
- Work closely with Regional Field & Partner Marketing team to run partner activities at the local level.
- Enable partners to participate effectively in regional activities such as events, workshops, executive engagements, and joint demand programs.
- Ensure consistency in messaging, positioning, and brand across all partner-led and partner-facing activities.
- Act as the primary feedback loop between regions, sales, and partners to continuously refine programs based on market realities.
- Define KPIs and success metrics for partner marketing, including partner engagement, pipeline contribution, influenced revenue, and MDF ROI.
- Track and report performance across national partner programs and regional execution.
- Deliver regular insights and recommendations to Marketing, Sales, and Channel leadership.
- Continuously optimize partner marketing programs using data, partner feedback, and regional performance insights.
Requirements
- 8+ years of B2B marketing experience, including 4+ years in cybersecurity or enterprise SaaS.
- Proven track record of building and scaling to- and through-partner programs that drive measurable business outcomes.
- Strong understanding of the VAR, MSSP, distributor, and technology alliance landscape.
- Demonstrated success driving partner-led and field-supported programs that align with sales outcomes.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Experience with CRM/PRM platforms, MDF management, and partner marketing tools.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingpartner marketing strategymarketing motionspartner programsKPI definitionperformance trackingdata optimizationmeasurable business outcomesregional executionpartner engagement
Soft skills
leadershipcommunicationcross-functional collaborationrelationship buildingstrategic planningexecutionfeedback loopinsight deliveryoptimizationpartner accountability