Hair Cuttery Family of Brands

Salon Pro Trade Marketing Manager

Hair Cuttery Family of Brands

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Channel strategy & 360° activation translate brand campaigns into professional-channel-ready programs across in-store, digital, distributor portals, crm, sampling, and education.
  • Partner with sales + education leadership to build annual + seasonal calendars that power launches, promotions, events, backbar initiatives, and hero franchises.
  • Lead creation of pro channel toolkits (sell-in decks, digital assets, pos materials, merchandising briefs, promos, stylist-facing storytelling).
  • Collaborate with the education team to align on stylist training needs, artist programming, backbar initiatives, and event support.
  • Own execution of planogram recommendations and in-store visuals—gondola updates, fixtures/displays (incl floorstands, cashwraps, POP, etc), signage, shelf enhancements—across saloncentric, cosmoprof, independent distributors, and national/regional chains.
  • Support distributor sales consultants (DSCs) with impactful education + sales tools that boost product knowledge and recommendation confidence.
  • Partner in collaboration with field sales leadership and field educators, ambassadors + artists to bring amika’s brand magic to life in stores, classes, and events.
  • Develop programs with marketing that drive stylist adoption: sampling strategies, class conversion kits, pro-exclusive bundles, gwp, intro kits, holiday kits, new product launches, and thoughtful promo cadence.
  • Act as a day-to-day partner for saloncentric, cosmoprof, and independent distributor marketing teams.
  • Join business reviews, JBPs, quarterly planning sessions, and marketing syncs.
  • Manage all submissions—from digital assets to pricing to merchandising specs—with accuracy + timeliness.
  • Maintain internal calendars, trackers, timelines, and weekly updates to keep cross-functional teams aligned.
  • Analyze business performance by distributor, store, region, sku, and education channel to uncover growth opportunities.
  • Track promo and merchandising execution to assess impact and inform future planning.
  • Stay up to date on pro beauty trends, competitor strategies, education models, and stylist behavior to fuel innovation.
  • Build recap reports and roi analyses with clear insights + actionable next steps.
  • Manage budgets across pro trade marketing programs merchandising, and content needs.
  • Track spend + manage invoicing with precision.
  • Oversee production + distribution of print materials, backbar items, kits, and event collateral.
  • Ensure every project is delivered on time, on budget, and at amika’s standard of excellence.

Requirements

  • 3–5+ years in trade marketing, pro channel marketing, or distributor marketing—professional beauty strongly preferred.
  • Deeply familiar with the salon professional ecosystem: saloncentric, cosmoprof, independents, dsc networks, education structures, and stylist buying behavior.
  • A strong communicator who can build compelling sell-in stories and present confidently to both internal teams + distributor partners.
  • Data-curious and comfortable with sell-through, performance dashboards, and promotional analysis.
  • Collaborative, optimistic, resourceful—and eager to partner with sales, education, creative, operations, finance, and the field.
  • Organized, detail-obsessed, and able to juggle multiple priorities in a fast-paced environment.
  • Aligned with amika’s values: inclusive, joyful, bold, community-minded, and committed to making everyone feel welcome.
Benefits
  • Remote work (NYC-based preferred + have the right to work in the US)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
trade marketingpro channel marketingdistributor marketingpromotional analysisdata analysisplanogram executionmerchandisingbudget managementevent planningperformance dashboards
Soft skills
strong communicatorcollaborativeorganizeddetail-orientedresourcefuloptimisticable to juggle multiple prioritiespresentation skillsstorytellingeager to partner