Content Marketing Manager

Haiilo

Content Marketing Manager developing regional strategies at Haiilo, a platform for employee communication. Creating engaging content and collaborating with international marketing teams.

Posted 4/14/2026full-timeHamburg • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Actively shape and further develop our DACH content strategy in close collaboration with our international marketing team
Review and localize English content for cultural relevance and suitability for the DACH market
Develop creative, campaign-ready content ideas — from storylines and formats to audience-targeted perspectives
Translate strategic objectives into integrated content concepts across multiple channels

Requirements

What you’ll need

Several years of experience in B2B content marketing
Confidence in creating content across the entire customer journey
Experience with integrated campaign formats such as paid ads, mailings, event communications, and data-driven formats (e.g., whitepapers or reports)
Strong sense for relevant topics, tone of voice, and purchasing behavior in the DACH market
Native German speaker and very good English skills for collaboration within an international team

Benefits

Comp & perks

30 days of annual leave
Two company-wide self-care days per year
Health insurance for all locations
Discounts for gym/sports memberships
Access to OpenUp
Exclusive discounts for sustainable brands via FutureBens
Funding for training, conferences, books, etc.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B content marketingcontent localizationcontent strategy developmentintegrated campaign formatsdata-driven content creationstoryline developmentaudience targetingcontent creationwhitepapersreports

Soft Skills

collaborationcreativitycultural relevancetone of voice awarenesscustomer journey understanding