
Freelance Content Writer, German-speaking
Haiilo
contract
Posted on:
Location Type: Hybrid
Location: Hamburg • Germany
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About the role
- Actively contribute to and further develop our DACH content strategy in close collaboration with our international marketing team
- Review and localize English content for cultural relevance and content fit for the DACH market
- Develop creative, campaign-ready content ideas — from storylines and formats to audience-tailored perspectives
- Translate strategic objectives into integrated content concepts across multiple channels (e.g., SEO blogs, paid ads, websites, landing pages, email campaigns and events)
Requirements
- Native German speaker with strong English skills for collaboration within an international team
- Several years of B2B content writing experience, ideally in a SaaS environment, including SEO-optimized web and blog content
- Proven ability to create content across the entire customer journey
- Experience with integrated campaign formats such as paid ads, email campaigns, event communications, and data-driven formats (e.g., whitepapers or reports)
- Strong sense for relevant topics, tone of voice, and purchasing behavior in the DACH market
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B content writingSEO optimizationcontent localizationcampaign developmentcontent strategyintegrated campaign formatsdata-driven contentcustomer journey content creationstoryline developmentaudience targeting
Soft Skills
collaborationcreativitycultural relevance awarenesstopic relevance sensitivitytone of voice adaptationpurchasing behavior understanding