Hahn

Account Manager

• Serve as the primary day-to-day contact for assigned clients.
• Lead weekly client meetings and prepare agendas, meeting notes, and action items.
• Anticipate client needs and identify opportunities to add strategic value.
• Ensure exceptional client service across all deliverables.
• Monitor emerging issues affecting beef, dairy, agriculture, food systems, sustainability, nutrition, and public policy.
• Conduct research to support strategic recommendations and campaign development.
• Summarize complex information into concise client-ready insights.
• Identify trends in consumer behavior, media, nutrition, agriculture, and food production.
• Conduct daily media monitoring across traditional, trade, digital, and social channels.
• Identify emerging issues, opportunities, and potential reputational risks.
• Assist with crisis monitoring and rapid-response communications when needed.
• Track campaign performance and earned media results.
• Support execution of integrated communications programs.

Performance Marketing

• Create Paid Social Creative End-to-End Own paid social creative from concept through final delivery.
• Personally edit and ship creative across Meta, TikTok, YouTube, and emerging platforms.
• Develop platform-native concepts that feel natural to the feed while serving a clear advertising objective.
• Produce and Iterate Creative at Scale Turn winning concepts into multiple variations and testing opportunities.
• Produce a consistent stream of fresh creative that supports campaign performance.
• Balance speed, quality, and experimentation to meet the demands of modern ad platforms.
• Apply Mobile-First Creative Craft Create for vertical and mobile-first experiences.
• Build strong hooks that earn attention quickly.
• Design for sound-off viewing with captions and clear visual storytelling.
• Use pacing, structure, and calls to action intentionally to drive engagement and conversion.
• Capture Content When Needed Self-produce simple content when a concept requires it.
• Capture UGC-style, product, testimonial, or behind-the-scenes footage using accessible equipment.
• Collaborate with creators, clients, or production partners as needed.
• Learn From Performance Review creative performance and identify what is driving attention, engagement, and conversion.
• Partner with the paid media team on testing plans and creative hypotheses.
• Use performance insights to inform the next round of concepts and iterations.

Account Manager

Senior Paid Social Creative