Growth Marketing Manager

Haemonetics

Growth Marketing Manager collaborating with marketing and sales teams for demand generation and pipeline growth at Haemonetics. Designing multi-channel campaigns and managing lead lifecycle for effective marketing execution.

Posted 6/19/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSeniorLead💰 $103,600 - $176,400 per yearWebsite

About the role

Key responsibilities & impact

Design and lead integrated demand generation programmes that create awareness, engage target audiences, and deliver qualified pipeline
Connect strategy with execution by developing multi-channel campaigns and ensuring they are built on clear frameworks and measurable outcomes
Take ownership of how campaigns are planned, executed, and optimised, introducing scalable processes and improving efficiency through automation
Manage the end-to-end lead lifecycle, from capture through nurturing and conversion, continuously improving funnel performance using data and insights
Oversee marketing technologies and data, ensuring strong integration between platforms such as HubSpot and Salesforce, and enabling clear reporting and performance tracking

Requirements

What you’ll need

8–10 years of experience in demand generation, growth marketing, or marketing operations
3-5 years of hands-on experience with marketing automation platforms (such as HubSpot) and CRM systems (e.g. Salesforce)
3-5 years of experience managing website strategy as a growth channel, including SEO/GEO, conversion rate optimization (CRO), user experience, and content-led demand generation
Proven ability to design and optimise multi-channel campaigns that drive pipeline and conversion
Experience managing the full lead lifecycle, including segmentation, scoring, and nurture programmes
Strong analytical mindset, with the ability to translate data into actionable insights

Benefits

Comp & perks

401(k) with up to a 6% employer match and no vesting period
Employee stock purchase plan
Flexible time off for salaried employees
Accrual of three to five weeks’ vacation annually for hourly employees
Accrual of up to 64 hours of paid sick time annually
Paid and/or floating holidays
Parental leave
Short- and long-term disability insurance
Tuition reimbursement
Health and welfare benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingmarketing operationsmarketing automationSEOconversion rate optimizationuser experiencecontent-led demand generationdata analysiscampaign optimization

Soft Skills

analytical mindsetstrategic thinkingownershipprocess improvementcommunicationleadershipcollaborationproblem-solvingadaptabilitycreativity