Senior Manager, Marketing – Americas

Haemonetics

Senior Manager of Marketing overseeing Blood Management Technologies strategies at Haemonetics. Includes developing sales enablement programs and collaborating on marketing strategies for customer engagement.

Posted 5/28/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSenior💰 $124,300 - $211,700 per yearWebsite

About the role

Key responsibilities & impact

Support delivery of the Blood Management Technologies marketing strategy
Oversee development of sales enablement programs
Ensure appropriate clinical and business alignment of marketing and promotional strategies
Monitor relevant post-market KPIs
Coordinate marketing strategy and activities for the Blood Management Technology (BMT) franchise
Analyze the customer base and pinpoint responses to evolving trends and shifts in demand
Collaborate with HCP Marketing in developing compelling value proof points and deliverables
Lead effective and comprehensive communication to internal and external stakeholders
Partner with Global Product Marketing to gather market insights
Takes primary lead on crafting regional strategies for new product, sales programs, end-of-service plans and operating income initiatives

Requirements

What you’ll need

10+ years marketing experience in biotech, pharmaceutical, healthcare software or other areas of life sciences
Proven record of building marketing plans and engagement with sales teams
Previous In Vitro Diagnostic (IVD) experience in a marketing, sales, or clinical setting strongly preferred
Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals
Excellence in additional professional competencies including collaborative and cross functional problem solving and communications
Innovative thinking and sense of urgency
Bachelor’s degree required, MBA a strong preference

Benefits

Comp & perks

401(k) with up to a 6% employer match and no vesting period
Employee stock purchase plan
Flexible time off for salaried employees
Accrual of three to five weeks’ vacation annually (based on tenure)
Accrual of up to 64 hours (annually) of paid sick time
Paid and/or floating holidays
Parental leave
Short- and long-term disability insurance
Tuition reimbursement
Health and welfare benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategysales enablementKPI monitoringcustomer analysisvalue proof pointsregional strategiesproduct marketingengagement with sales teamsIn Vitro Diagnostic (IVD) experiencelife sciences marketing

Soft Skills

social skillsmaturitypresentation skillscollaborative problem solvingcross functional communicationinnovative thinkingsense of urgency

Certifications

Bachelor’s degreeMBA