Hadrian

Account-Based Marketing Manager

Hadrian

full-time

Posted on:

Origin:  • 🇳🇱 Netherlands

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Job Level

Mid-LevelSenior

Tech Stack

Cyber Security

About the role

  • Establish and scale the ABM function from the ground up to drive strategic account growth
  • Develop and execute 1:1, 1:few, and 1:many ABM campaigns
  • Leverage intent data (e.g., N.Rich) to identify in-market accounts and activate multi-channel programs
  • Own intent-driven ABM campaigns and ensure alignment between Sales, SDR, and Marketing teams
  • Partner with Sales, SDR, and Product Marketing on account coverage and campaign execution
  • Design and deliver personalized content, messaging, and landing pages for target accounts and personas
  • Track, measure, and optimize campaigns against goals for engagement and pipeline contribution

Requirements

  • Minimum of 3 years of direct ABM experience
  • Hands-on experience with intent data platforms (e.g., N.Rich, Demandbase, 6sense, TechTarget)
  • Strong understanding of multi-channel campaign execution
  • Knowledge of marketing automation and CRM tools like HubSpot or Salesforce
  • Data-driven mindset with ability to track and optimize campaigns
  • Excellent collaboration skills for working across Sales and Marketing teams
  • Strong project management skills
  • Background check will be part of the process
  • (Bonus) Experience in the cybersecurity or SaaS industry
  • (Bonus) Knowledge of programmatic advertising
  • (Bonus) Experience creating personalized content or campaign assets
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