HackerOne

Integrated Marketing Campaign Lead

HackerOne

full-time

Posted on:

Location Type: Remote

Location: District of ColumbiaMassachusettsUnited States

Visit company website

Explore more

AI Apply
Apply

Salary

💰 $129,000 - $144,000 per year

Job Level

Tech Stack

About the role

  • Develop and execute multi-channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies
  • Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement
  • Create campaign briefs, goals, target audience definitions, KPIs, and testing plans
  • Define and evolve scalable campaign themes and programs that can run across multiple quarters
  • Manage campaign launches from setup through optimization, ensuring strong execution and on-time delivery
  • Coordinate campaign assets, timelines, and cross-functional workflows across marketing and go-to-market teams
  • Own end-to-end channel execution across digital, content, lifecycle, field, and sales-touch programs
  • Oversee campaign tracking and measurement to ensure clear visibility into performance
  • Lead cross-functional alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities
  • Help ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market-facing programs
  • Collaborate with sales and go-to-market teams to support campaign follow-up, activation, and enablement
  • Conduct ongoing campaign reporting and share actionable insights and recommendations
  • Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics
  • Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization
  • Support a test-and-learn approach that drives continuous improvement in campaign performance

Requirements

  • 5+ years of experience in B2B marketing, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.
  • Experience supporting or managing multi-channel campaigns across a range of audiences, segments, and channels
  • Strong analytical, project management, and cross-functional collaboration skills, with the ability to turn strategy into execution
  • Familiarity with marketing automation, CRM, and project management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana
  • Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis
Benefits
  • Health (medical, vision, dental), life, and disability insurance
  • Equity stock options
  • Retirement plans
  • Paid public holidays and unlimited PTO
  • Paid maternity and parental leave
  • Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
  • Employee Assistance Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementdemand generationgrowth marketingintegrated marketingmulti-channel campaignscampaign trackingperformance measurementaudience optimizationcontent creationanalytical skills
Soft Skills
project managementcross-functional collaborationstrategic executioncommunicationleadershipproblem-solvingadaptabilitycreativityinsight generationcontinuous improvement