
Integrated Marketing Campaign Lead
HackerOne
full-time
Posted on:
Location Type: Remote
Location: District of Columbia • Massachusetts • United States
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Salary
💰 $129,000 - $144,000 per year
Job Level
Tech Stack
About the role
- Develop and execute multi-channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies
- Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement
- Create campaign briefs, goals, target audience definitions, KPIs, and testing plans
- Define and evolve scalable campaign themes and programs that can run across multiple quarters
- Manage campaign launches from setup through optimization, ensuring strong execution and on-time delivery
- Coordinate campaign assets, timelines, and cross-functional workflows across marketing and go-to-market teams
- Own end-to-end channel execution across digital, content, lifecycle, field, and sales-touch programs
- Oversee campaign tracking and measurement to ensure clear visibility into performance
- Lead cross-functional alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities
- Help ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market-facing programs
- Collaborate with sales and go-to-market teams to support campaign follow-up, activation, and enablement
- Conduct ongoing campaign reporting and share actionable insights and recommendations
- Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics
- Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization
- Support a test-and-learn approach that drives continuous improvement in campaign performance
Requirements
- 5+ years of experience in B2B marketing, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.
- Experience supporting or managing multi-channel campaigns across a range of audiences, segments, and channels
- Strong analytical, project management, and cross-functional collaboration skills, with the ability to turn strategy into execution
- Familiarity with marketing automation, CRM, and project management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana
- Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis
Benefits
- Health (medical, vision, dental), life, and disability insurance
- Equity stock options
- Retirement plans
- Paid public holidays and unlimited PTO
- Paid maternity and parental leave
- Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
- Employee Assistance Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementdemand generationgrowth marketingintegrated marketingmulti-channel campaignscampaign trackingperformance measurementaudience optimizationcontent creationanalytical skills
Soft Skills
project managementcross-functional collaborationstrategic executioncommunicationleadershipproblem-solvingadaptabilitycreativityinsight generationcontinuous improvement