Field Marketing Manager

Haast

Field Marketing Manager executing US field marketing programs at Haast, a compliance-focused AI platform company. Drive pipeline generation and sales support through events and campaigns.

Posted 5/11/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Work day-to-day with US AEs to align on priorities, coordinate campaign execution, ensure timely sales enablement, and handover leads that are genuinely ready to engage. You'll track program performance and report on pipeline impact, this is metrics-driven marketing.
Own the end-to-end execution of US-based conferences, field events, and hosted activations. You'll attend events in person; booth support, sales coordination, relationship building, and own the full funnel from pre-event promotion through post-event follow-up.
Execute ABM campaigns for priority US accounts; 1:few and 1:many programs including events, paid campaigns, and targeted content.
Manage and execute US-focused paid campaigns.
Create and adapt US-specific content and assets including case studies, event collateral and presentations, and sales enablement materials.

Requirements

What you’ll need

Proven experience in field marketing, regional marketing, or demand generation, ideally in a B2B SaaS or high-growth startup environment.
Ability to execute programs independently from brief to delivery
Strong experience supporting sales and working closely with AEs and SDRs
Hands-on experience running events and conferences
Comfortable managing agencies, vendors, and freelancers
Organised, detail-oriented, and able to juggle multiple programs simultaneously
Data-literate; you track pipeline and campaign performance, not just vanity metrics
Willingness to travel within the US (reasonable frequency)
Experience marketing to enterprise or regulated industries (Nice to Have)
Familiarity with HubSpot or similar CRMs (Nice to Have)

Benefits

Comp & perks

Competitive base
PTO
401k
comprehensive health cover
Equity & Upside:
We share our success with the people who build it
NYC hybrid preference, but open to US remote
Growth:
Build our US field marketing strategy from the ground up. Learn more in 12 months than most roles offer in three years
Scope:
No two weeks will be the same; you own your programs. You take a brief and run with it. No endless approval chains.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingdemand generationABM campaignsevent managementcampaign executionsales enablementcontent creationmetrics-driven marketingpipeline trackingB2B marketing

Soft Skills

organizational skillsdetail-orientedindependent executionrelationship buildingmulti-taskingdata literacycollaborationcommunicationvendor managementsales support