Senior Copywriter

H&R Block

Senior Copywriter creating customer-centered campaigns for H&R Block’s small-business tax portfolio. Developing persuasive multichannel content that drives acquisition, engagement, retention, and revenue.

Posted 8/15/2026full-timeRemote • Montana • 🇺🇸 United StatesSenior💰 $73,400 - $110,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing customer-focused marketing content across various channels, with a strong emphasis on copywriting, content strategy, and brand storytelling. Proficient in collaborating with cross-functional teams to create compelling messaging that aligns with brand standards and drives customer engagement.

Highest-signal resume keywords

CopywritingContent StrategyDigital MarketingCustomer InsightsCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent DevelopmentEditingProofreadingCampaign MessagingPerformance MarketingCustomer Journey Best PracticesBrand StorytellingMarketing CommunicationsConversion-Focused Content

Soft Skills

Verbal CommunicationOrganizational SkillsAdaptabilityCollaboration

Certifications & Qualifications

Bachelor's Degree in CommunicationsBachelor's Degree in MarketingBachelor's Degree in JournalismBachelor's Degree in Advertising

Industry Keywords

Financial ServicesTaxSaaSSmall BusinessHighly Regulated Industry

About the role

Key responsibilities & impact

Develop compelling copy across paid media, email, web, landing pages, social, and other marketing channels
Create customer-focused messaging supporting SMB acquisition, engagement, retention, and revenue objectives
Partner with designers and marketers to develop integrated campaigns and creative concepts
Translate business strategies, product benefits, and customer insights into clear, persuasive communications
Ensure messaging aligns with brand standards, voice guidelines, and channel best practices
Develop and refine campaign messaging frameworks, value propositions, and customer-facing content
Collaborate with stakeholders to gather requirements, incorporate feedback, and deliver high-quality creative solutions
Support testing and optimization by developing copy variations and applying performance insights
Review and edit content for clarity, consistency, accuracy, and effectiveness
Stay current on industry trends, customer behaviors, and emerging content best practices
Contribute to the evolution of brand voice, content standards, and creative processes
Partner across Marketing, Performance Media, CRM, Product Marketing, Analytics, and Design teams

Requirements

What you’ll need

Bachelor's degree in Communications, Journalism, Marketing, English, Advertising, or a related field
5+ years of experience in copywriting, content strategy, advertising, marketing communications, or related disciplines
Demonstrated experience developing customer-facing marketing content across multiple channels
Strong portfolio showcasing campaign work, conversion-focused content, and brand storytelling
Excellent writing, editing, proofreading, and verbal communication skills
Ability to adapt tone, messaging, and content strategies for different audiences and channels
Experience partnering with designers, marketers, and cross-functional stakeholders in a collaborative environment
Knowledge of digital marketing, performance marketing, and customer journey best practices
Experience leveraging customer insights and performance data to improve content effectiveness
Strong organizational skills with the ability to manage multiple priorities and deadlines
Experience within financial services, tax, SaaS, or small business-focused industries preferred
Experience working with legal in a highly regulated industry

Benefits

Comp & perks

Competitive pay
Comprehensive benefits
Medical and prescription drug coverage for qualifying associates and eligible dependents
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(Virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Potential participation in incentive compensation or short-term incentive plans