Senior Designer – Email Marketing, Small Business, Financial Services

H&R Block

Senior email designer leading customer-centered campaigns for H&R Block’s small-business and financial-services businesses. Translating marketing objectives into accessible, responsive, conversion-focused communications and optimizing creative through performance insights.

Posted 8/15/2026full-timeRemote • Montana • 🇺🇸 United StatesSenior💰 $89,800 - $134,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email design and digital marketing, focusing on creating customer-centered email experiences that align with business objectives and brand standards. Proficient in leveraging performance metrics and customer insights to enhance creative effectiveness while adhering to accessibility standards and responsive design principles.

Highest-signal resume keywords

Email DesignDigital DesignCRM MarketingAdobe Creative CloudFigma

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Marketing Best PracticesResponsive DesignVisual Design SkillsHTML Email ProductionPerformance Marketing Creative

Soft Skills

CollaborationCommunicationStakeholder ManagementAttention to DetailProject Management

Tools & Technologies

Email Marketing PlatformsCreative Tools

Certifications & Qualifications

Bachelor's Degree in Graphic DesignBachelor's Degree in Digital MediaBachelor's Degree in MarketingBachelor's Degree in Communications

Industry Keywords

Customer Journey PrinciplesBrand GuidelinesDesign SystemsHigh-Volume Marketing EnvironmentCreative Variations

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the design and execution of email creative across SMB and Financial Services marketing campaigns and customer journeys
Create customer-centered email experiences aligned with business objectives, customer needs, and brand standards
Partner with CRM Marketing teams on creative solutions supporting acquisition, engagement, retention, and conversion initiatives
Collaborate with copywriters, content strategists, marketers, and developers from concept through production
Translate campaign objectives, customer insights, and business requirements into effective visual communications
Ensure email creative follows accessibility standards, responsive design principles, and channel best practices
Support testing and optimization by developing creative variations and applying campaign performance insights
Maintain and evolve email design systems, templates, and component libraries
Review creative for quality, accuracy, and brand-guideline alignment
Monitor email marketing trends, customer experience best practices, and emerging design capabilities
Partner with Marketing Operations and development teams to ensure effective execution across platforms and devices

Requirements

What you’ll need

Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related field
5+ years of experience in email design, digital design, CRM marketing, performance marketing creative, or related disciplines
Demonstrated experience designing customer-facing email campaigns in a high-volume marketing environment
Strong visual design skills and experience creating conversion-focused digital communications
Knowledge of email marketing best practices, responsive design, accessibility standards, and customer journey principles
Experience working within established brand guidelines and design systems
Ability to balance creative excellence with business objectives and performance goals
Experience leveraging performance metrics and customer insights to improve creative effectiveness
Strong collaboration, communication, and stakeholder management skills
Proficiency with Adobe Creative Cloud and Figma
Experience with related creative tools
Experience working with email marketing platforms and HTML email production processes preferred
Strong attention to detail and ability to manage multiple projects in a fast-paced environment

Benefits

Comp & perks

Medical and prescription drug coverage for qualifying associates and eligible dependents
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(Virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Competitive pay
Comprehensive benefits
Support for life both in and outside of work
Continuous learning
High Performing, Connected Culture