Senior Creative Design Manager

H&R Block

Senior Creative Design Manager shaping paid media and lifecycle marketing for H&R Block’s tax services. Leading designers and optimizing customer-centered creative for acquisition, conversion, and retention.

Posted 8/15/2026full-timeRemote • Montana • 🇺🇸 United StatesSenior💰 $101,200 - $161,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading creative strategy and execution across digital marketing channels, with a strong focus on performance marketing and email design. Proven ability to manage and develop creative teams while optimizing creative assets through analytics and customer insights.

Highest-signal resume keywords

Creative Strategy LeadershipPerformance Marketing ExpertiseTeam Management and DevelopmentAdobe Creative Cloud ProficiencyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative DesignDigital MarketingEmail DesignPaid MediaAnalytics OptimizationCustomer Journey Best PracticesTesting and OptimizationBrand ConsistencyLifecycle MarketingCreative Storytelling

Soft Skills

Stakeholder ManagementExceptional CommunicationPresentation SkillsMentorshipCollaboration

Tools & Technologies

Adobe Creative CloudFigmaDigital Advertising PlatformsEmail Marketing ToolsCollaboration Platforms

Industry Keywords

Franchised RetailMulti-Unit RetailFinancial ServicesSeasonal BusinessesMatrixed Organization

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead creative strategy, design vision, and execution across paid media and email marketing channels
Manage and develop a team of designers through coaching, performance management, mentorship, and career development
Partner with Performance Marketing and GTM leaders to create creative supporting acquisition, conversion, retention, and revenue goals
Oversee creative assets across paid social, display, video, search companion creative, email, and other digital marketing channels
Establish and maintain creative standards, workflows, and best practices
Champion testing and optimization programs using customer insights, analytics, and performance data
Collaborate with Content Strategy, Brand, Analytics, Customer Experience, and Marketing stakeholders
Ensure creative assets align with brand guidelines and channel-specific performance objectives
Monitor industry trends, platform innovations, and emerging creative best practices

Requirements

What you’ll need

Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
10+ years of experience in creative design, performance marketing creative, digital marketing, email design, or related disciplines
3+ years of people leadership experience managing and developing creative teams
Experience leading creative strategy and execution for paid media, performance marketing, and lifecycle marketing programs
Strong understanding of paid social, display, digital advertising, email marketing, and customer journey best practices
Experience using analytics, testing results, and customer insights to optimize creative performance
Ability to balance brand consistency with conversion-focused creative objectives
Strong stakeholder management and cross-functional collaboration skills within a matrixed organization
Exceptional communication, presentation, and creative storytelling abilities
Proficiency with Adobe Creative Cloud, Figma, and related collaboration platforms
Experience managing agency partners, external vendors, and creative production workflows preferred
Experience in a large matrixed marketing organization preferred
Experience with franchised, multi-unit retail, financial services, and/or seasonal businesses preferred
Tax industry or financial services experience preferred

Benefits

Comp & perks

Competitive pay
Comprehensive benefits
Medical and prescription drug coverage for qualifying associates and eligible dependents
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(Virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Continuous learning
Flexible remote work arrangement