Senior Marketing Manager – UX Design

H&R Block

Senior UX Design Manager leading website and digital customer experiences for H&R Block, a tax services company. Guiding design strategy, systems, experimentation, and a team of UX and visual designers.

Posted 8/15/2026full-timeRemote • Montana • 🇺🇸 United StatesSenior💰 $101,200 - $161,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading UX and visual design strategies for digital experiences, with a strong focus on user-centered design, accessibility, and design system governance. Proven ability to influence cross-functional teams and drive continuous improvement through analytics and testing.

Highest-signal resume keywords

UX DesignDesign StrategyTeam LeadershipDesign SystemsUser Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Product DesignInformation ArchitectureInteraction DesignVisual DesignAccessibility Best PracticesA/B TestingExperience OptimizationWireframingPrototyping

Soft Skills

Communication SkillsStakeholder ManagementCollaborationCoachingFeedback

Tools & Technologies

FigmaAgile MethodologiesDigital Design Standards

Industry Keywords

Consumer-Facing WebsitesDigital PlatformsFinancial ServicesMulti-Unit RetailSeasonal Businesses

About the role

Key responsibilities & impact

Lead the vision, strategy, and execution of UX and visual design across H&R Block’s website and digital customer experiences
Drive customer-centered design decisions using qualitative research, customer insights, analytics, and usability testing
Lead and develop a team of UX and visual designers through coaching, feedback, performance management, and career development support
Partner with Product Management, Engineering, Marketing, Content, Analytics, Research, and Customer Experience teams
Establish and maintain digital design standards, design systems, accessibility requirements, and best practices across web properties
Influence website roadmap priorities by advocating for user needs while balancing business objectives and technical considerations
Oversee end-to-end design processes from concept and wireframes through final visual design and implementation support
Champion experimentation, testing, and continuous improvement through A/B testing and experience optimization
Ensure digital experiences align with brand standards while driving usability, accessibility, and conversion goals

Requirements

What you’ll need

Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, Digital Media, Marketing, or a related field
10+ years of experience in digital product design, UX design, web design, digital experience design, or related disciplines
3+ years of people leadership experience, including managing and developing design teams
Experience leading design strategy and execution for large-scale consumer-facing websites or digital platforms
Strong knowledge of UX research, information architecture, interaction design, visual design, and accessibility best practices
Experience building and scaling design systems and establishing governance for digital experiences
Ability to influence and collaborate effectively across a highly matrixed organization
Experience leveraging analytics, customer insights, and testing to make informed design decisions
Excellent communication, presentation, stakeholder management, and storytelling skills
Proficiency with modern design and prototyping tools such as Figma and related collaboration platforms
Experience working within agile product development environments preferred
Experience in a large matrixed marketing organization preferred
Experience with franchised, multi-unit retail, financial services, and/or seasonal businesses preferred
Tax or financial services industry experience preferred

Benefits

Comp & perks

Competitive pay
Comprehensive benefits
Medical and prescription drug coverage for qualifying associates and eligible dependents
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(Virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Support for life both in and outside of work
Continuous learning
Career development support