Marketing Program Manager, Small Business - Wave

H&R Block

Marketing Program Manager leading integrated marketing campaigns for small business initiatives at H&R Block. Responsible for project management and cross-functional team collaboration.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $101,200 - $161,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated marketing campaigns and cross-functional initiatives, ensuring timely execution and alignment with business goals. Proficient in project management, stakeholder communication, and risk management to drive successful outcomes.

Highest-signal resume keywords

Project ManagementCampaign ManagementCross-Functional CoordinationStakeholder CommunicationRisk Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project PlanningMarketing OperationsProgram ManagementCampaign ExecutionBudget Management

Soft Skills

Organizational SkillsProblem-SolvingAdaptabilityCollaborationInfluencing Skills

Tools & Technologies

Project Management ToolsMarketing Software

Industry Keywords

Integrated Marketing CampaignsProduct LaunchesGTM StrategyLifecycle MarketingStakeholder Alignment

About the role

Key responsibilities & impact

Lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives across Block Advisors and Wave
Partner with GTM Strategy and marketing leaders to develop project plans, timelines, and launch requirements
Align cross-functional teams around priorities, objectives, milestones, and deliverables
Coordinate work across marketing, product, lifecycle marketing, creative, operations, finance, legal, and compliance teams to drive successful execution
Facilitate project meetings and working sessions to maintain momentum, accountability, and stakeholder alignment
Monitor project progress, identify risks and blockers, and proactively drive resolution
Manage campaign calendars, product release schedules, dependencies, and project documentation throughout the lifecycle
Ensure campaigns and initiatives launch on time, within budget, and in support of business goals
Provide regular status updates, reporting, recommendations, and budget visibility to marketing leadership
Foster collaboration, transparency, and adaptability while helping teams navigate competing priorities and changing business needs

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience
5+ years of experience in project management, program management, marketing operations, campaign management, or a related discipline
Proven experience leading complex, cross-functional initiatives from planning through execution
Strong organizational, project planning, and prioritization skills with the ability to manage multiple workstreams simultaneously
Demonstrated success coordinating diverse stakeholders and navigating competing priorities in a fast-paced environment
Excellent verbal, written, presentation, and stakeholder communication skills, with the ability to influence without direct authority
Strong problem-solving, risk management, and project management tool proficiency

Benefits

Comp & perks

Health insurance
401(k) matching
Employee Assistance Program
Virtual fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit