Senior Director, Product Management – Do It Yourself Experiences

H&R Block

Senior Director of Product Management at H&R Block overseeing the DIY Experience portfolio. Focused on delivering high-quality, client-centered tax solutions through digital channels and AI-enabled journeys.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $187,500 - $312,500 per yearWebsite

About the role

Key responsibilities & impact

Lead the DIY Experience Portfolio
Own the strategy, roadmap, and delivery of the DIY experience portfolio across all client touchpoints
Ensure a seamless, integrated experience across desktop, mobile, assisted, and AI-enabled channels
Drive clarity on priorities, sequencing, and tradeoffs to maximize customer and business impact
Translate enterprise strategy and Ideal State direction into clear product roadmap, learning plans, OKRs, and measurable outcomes
Deliver High-Quality, Confidence-Building Experiences
Lead teams to simplify complex tax workflows and reduce friction across the customer journey
Ensure experiences build client confidence, trust, and ease-of-use
Integrate human-assisted and AI-assisted capabilities in intuitive, differentiated ways
Continuously improve conversion, completion rates, and client satisfaction through iterative delivery
Lead Product Teams and Drive Execution Excellence
Lead, coach, and develop product leaders and teams
Establish product management practices that anchor on customer empathy, insights, data, and experimentation
Establish a strong operating model for product delivery
Evolve product team practices by role modeling and applying AI to transform how teams work
Partner closely with Marketing, Pricing, Engineering, Design, Data, and AI teams
Maintain a high bar for execution rigor, autonomy, and accountability
Leverage Data, Insights, and Operational Discipline
Use data and client feedback to inform prioritization and decisions
Define and monitor key performance indicators
Partner with Product Operations, Shared Experiences, and Analytics teams
Balance speed and quality in a regulated environment
Drive Cross-Functional Alignment and Integration
Partner with adjacent product leaders (Do It For Me, Financial Services, Small Business, Explorations) to deliver on enterprise priorities and outcomes
Lead through influence across cross-functional teams
Surface risks, tradeoffs, and dependencies clearly
Ensure alignment to compliance, risk, and governance requirements

Requirements

What you’ll need

12–15+ years of experience in product management or digital experience leadership
Proven track record of delivering and growing end-to-end digital products at scale
Strong product management craft (learning/discovery, roadmaps, prioritization, execution, analytics) coupled with experience in applying AI to transform the product practice
Strong team and people leadership, development and coaching ability
Experience with multi-channel experiences (web, mobile, AI-supported)
Ability to translate strategy into measurable outcomes
Strong data fluency and decision-making skills
Experience in complex or regulated environments
Excellent executive communication and stakeholder influence skills
Bachelor’s degree or equivalent experience required

Benefits

Comp & perks

Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
Can participate in the H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program (virtual)
Fitness center programs
Associate discount program
Automatically enrolled in Business Travel Accident Insurance
Receive Associate Tax Prep benefit

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product Roadmap DevelopmentAnalyticsPrioritizationExecutionLearning/DiscoveryMulti-Channel ExperienceMeasurable OutcomesClient Feedback UtilizationKey Performance IndicatorsRegulated Environment Experience

Soft Skills

Executive CommunicationStakeholder InfluenceCoaching AbilityCross-Functional CollaborationCustomer Empathy

Certifications

Bachelor’s Degree or Equivalent Experience