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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership and mentoring capabilities for Business Development Representatives, with a focus on performance accountability and strategic narrative building. Possesses deep knowledge of the Spanish and Portuguese B2B ecosystem, along with expertise in sales development metrics and HR language.
Highest-signal resume keywords
Team LeadershipSales Development MetricsCoaching and MentoringStrategic Narrative BuildingMarket Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales StrategyPerformance ManagementConversion Funnel AnalysisValue-First SellingB2B Sales
Soft Skills
Inspiring LeadershipAnalytical SkillsCommunication SkillsEmpathyCoaching
Tools & Technologies
SalesforceLinkedIn Sales NavigatorAI-Assisted Prospecting Tools
Industry Keywords
B2B EcosystemHR KnowledgeStakeholder ManagementInbound AgilityOutbound Strategy
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Inspiring Leadership: Act as the direct leader and mentor for our front-line Business Development Representative (BDR) team, fostering a culture of growth and purpose.
- Daily Coaching: Conduct live call-shadowing and deep-dive reviews to sharpen your team's ability to communicate the transformative power of Wellhub.
- Performance & Journey: Take full accountability for a team of 5–8 BDRs, guiding their professional journey and ensuring they hit the milestones that drive our mission forward.
- Hiring & Training: Lead the interview process for new talent and execute a seamless onboarding program that gets new starters hitting "active" status within 30 days.
- Stakeholder Management: Excellence in building strong partnerships with marketing and sales.
- Vertical Knowledge: Deeply understand the Spanish and Portuguese B2B ecosystem to teach your team how to position wellbeing as a "business-critical" priority for CHROs and CFOs.
- Economic Awareness: Pivot messaging based on market shifts to ensure Wellhub remains a vital solution for companies navigating industry headwinds.
- Inbound Agility: Manage the "speed-to-lead" for inbound inquiries, ensuring high conversion rates through rigorous qualification.
- Outbound Strategy: Work with the team to build hyper-personalised outbound "clusters". You’ll move beyond generic sequences to high-intent, research-backed prospecting.
- Tech Stack Champion: Ensure the team is getting maximum ROI out of Salesforce, LinkedIn Sales Navigator, and AI-assisted prospecting tools.
- BoB Management: Develop the best-in-class strategies for managing the rep's book of business and running the outreach-prospecting playbook and turning curiosity into attention with intention.
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.
Requirements
What you’ll need- Proven Track Record: 5+ years in Sales, with at least 1-2 years of experience as a Lead BDR or Front-line Manager.
- The "Coach" DNA: A passion for seeing others succeed. You should have examples of BDRs OR AEs you’ve mentored who have been promoted into AE or Senior roles.
- Analytical Skills: You can look at a conversion funnel and pinpoint exactly where the "leak" is-whether it’s the initial hook, the discovery call, or the hand-off to the AE.
- Strategic Narrative Building: Proven experience managing SDR/BDR teams for a Challenger Brand or a "non-commodity" solution. You must demonstrate the ability to create urgency for a product that is not yet a "household name" or is perceived as discretionary spend.
- The "Value-First" Framework: You have moved beyond "feature-selling" and can coach reps to pivot from Product Interest to Business Impact. You should be able to show how you’ve successfully positioned a solution as "mission-critical" during budget-conscious cycles.
- Spain and Portugal Market Savvy: Comfortable navigating the nuances of Spain and Portugal business culture and time zones.
- HR Knowledge and experience: You are familiar with the HR space and can talk the CHRO language.
- Knowledge of key sales development metrics: Team Quota Attainment (% of team hitting SQL/Meeting/ Opps targets), Conversion Rates (MQL to SQL Inbound and Prospect to Meeting to Opps Outbound)
Benefits
Comp & perks- WELLHUB: Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
- HEALTHCARE: Health insurance.
- FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
- FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
- PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days paid holiday per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!).
- PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
- CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
- CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.
