Growth Marketing Analyst

Gympass

Growth Marketing Analyst developing content for user engagement and retention at Wellhub. Collaborating with cross-functional teams to enhance customer journeys for North American subscribers.

Posted 5/7/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions.
Lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns.
Use analytics to measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts.
Collaborate with key local stakeholders and leads from other regions to manage cross-functional initiatives.
Spearhead campaign innovation by identifying local trends, benchmarking competitors, and aligning implementation with local leadership teams.
Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution.
Oversee the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
3+ years experience in B2C marketing, CRM, or customer lifecycle management.
Proven track record in multi-channel CRM execution (email, SMS, In-app, + push).
Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies. Tableau, looker experience is a plus.
Hands-on experience with CRM tools; ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques.
Strong attention to detail both in a project management and campaign development perspective, leveraging tools like Asana.
Demonstrated success in managing and executing marketing campaigns and initiatives.
Experience launching an ambassador or community program, preferred.
Proven track record in project management, strategic planning, and cross-functional collaboration.
Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.

Benefits

Comp & perks

Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!
Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
401(k) match, short-term and long-term disability, and life insurance.
Hybrid and remote options for a flexible work schedule.
A one-time reimbursement to set up home office equipment and a monthly work allowance for working from home.
Minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) plus annual holidays (including an extra holiday on your birthday!).
Up to 12 weeks 100% paid parental leave to all new parents, with up to 18 weeks paid leave for birthing parents and a ramp-back period.
Access to career growth platforms, interactive sessions, personalized development roadmap, and internal opportunities.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2C marketingCRMcustomer lifecycle managementmulti-channel CRM executiondata analysislifecycle marketingmarketing automationproject managementcampaign developmentcommunity program management

Soft Skills

analytical skillsattention to detailstrategic planningcross-functional collaborationcommunicationleadershipengagementinnovationoptimizationexecution