Marketing

• Lead and manage the B2B marketing analytics/technical team, fostering their development and ensuring alignment with company objectives.
• Lead the discovery of deep, localized insights from granular data to drive targeted initiatives and inform strategic decisions.
• Act as a strategic partner in cross-functional forums with the Sales team, ensuring strong alignment between marketing initiatives and sales objectives to accelerate the pipeline.
• Develop and deliver executive-level reports on demand generation and growth KPIs, providing actionable insights for senior leadership.
• Define and unify B2B marketing funnel concepts (e.g., Traffic, Lead, MQL, Opportunities, Cost per Lead) to measure performance and its impact on revenue growth.
• Oversee the development of dashboards and reports, applying data governance best practices to ensure data integrity.
• Evaluate and implement marketing analytics tools and technologies (e.g., Tableau, Google Analytics, Salesforce) to support the B2B marketing funnel.
• Leverage AI-driven insights and discussions for campaign optimization, multi-touch attribution modeling, or other B2B crucial initiatives to maximize marketing ROI.
• Lead the B2B data budget and planning cycle, partnering with global business leaders to define targets and with the Data Strategy team on forecasting methodology.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

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