Product Marketing Leader – Innovation, Experimentation

Gusto

Product marketing leader shaping GTM strategy and experimentation for Gusto’s payroll, benefits, and HR platform. Driving product-market fit, cross-functional alignment, and measurable growth for small businesses.

Posted 8/24/2026full-timeNew York City • Arizona, California, Colorado, New York • 🇺🇸 United StatesSenior💰 $220,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in go-to-market strategy development and execution, with a strong focus on customer segmentation, pricing, and performance optimization. Proven ability to lead cross-functional collaboration and drive results in complex, ambiguous environments.

Highest-signal resume keywords

Go-To-Market StrategyCustomer SegmentationCross-Functional CollaborationPerformance OptimizationAI System Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

GTM PlanningMarket Research SynthesisSuccess Metrics DefinitionPerformance TrackingPricing Strategy

Soft Skills

Excellent CommunicationInfluencing SkillsCollaborationComfort with AmbiguityAction-Oriented

Tools & Technologies

AI TechnologiesData Analysis Tools

Industry Keywords

FintechHR TechBenefits TechPayroll TechSMB

About the role

Key responsibilities & impact

Lead go-to-market strategy and execution across product areas
Partner with Growth, Product, and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth
Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy
Translate strategy into actionable plans and ensure GTM execution lands with excellence
Create clarity and focus, raise the bar on craft, and foster insight-driven thinking, collaboration, and results
Act as strategic tissue across Product, Sales, Marketing, and Customer Experience
Drive shared goals and orchestrate execution across teams, leveraging technology
Bring structure, momentum, and accountability to complex initiatives
Build net-new processes and systems that did not previously exist
Define success metrics, track performance, conduct regular GTM performance reviews, and lead optimization

Requirements

What you’ll need

Track record of shaping GTM strategy in ambiguous, highly ambitious environments, including 0-to-1 products, new markets, or new motions within an existing company
Ability to move between strategic planning and hands-on execution
Comfort with ambiguity and bias toward action
Excellent cross-functional collaboration and communication skills
Ability to influence across Sales, Product, and Marketing
Deep experience with customer segmentation, positioning, pricing, and GTM planning
Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
Highly AI fluent; able to build AI systems and unlock new ways of working through AI

Benefits

Comp & perks

Competitive base pay
Health insurance
401(k)
Equity (RSUs)
Secure, reliable, and consistent internet connection required when approved to work from a non-office location
Equal opportunity employer
Reasonable accommodations for qualified individuals with disabilities and disabled veterans