Product Marketing Leader – Innovation, Experimentation

Gusto

Product marketing leader launching Gusto payroll, benefits, and HR innovations for small businesses. Shaping GTM strategy, experimentation, positioning, pricing, and adoption across cross-functional teams.

Posted 8/20/2026full-timeSan Francisco • Arizona, California, Colorado, New York • 🇺🇸 United StatesSenior💰 $220,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in go-to-market strategy development and execution, with a strong focus on customer segmentation, pricing, and performance metrics. Proven ability to lead cross-functional collaboration and drive results in complex, ambiguous environments.

Highest-signal resume keywords

Go-To-Market StrategyCustomer SegmentationCross-Functional CollaborationAI Systems DevelopmentPerformance Metrics Tracking

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

GTM PlanningMarket Research SynthesisStrategic PlanningExecution ManagementPricing Strategy

Soft Skills

Communication SkillsInfluencing SkillsCollaboration SkillsAccountabilityAdaptability

Tools & Technologies

AI TechnologiesPerformance Tracking ToolsCustomer Insights Platforms

Industry Keywords

FintechHR TechBenefits TechPayroll TechSMB

About the role

Key responsibilities & impact

Lead go-to-market strategy and execution across product areas
Partner with Growth, Product, and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth
Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy
Translate strategy into actionable plans and ensure GTM execution lands with excellence
Create clarity and focus, raise the bar on craft, and foster insight-driven thinking, collaboration, and results
Act as the strategic connector across Product, Sales, Marketing, and Customer Experience
Drive shared goals and orchestrate execution across teams, leveraging technology
Bring structure, momentum, and accountability to complex initiatives
Build new ways of working by creating net-new processes and systems
Define success metrics and track performance across initiatives
Drive regular GTM performance reviews and lead iteration to improve outcomes

Requirements

What you’ll need

Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company
Ability to move between strategic planning and hands-on execution; comfortable with ambiguity and bias toward action
Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
Deep experience with customer segmentation, positioning, pricing, and GTM planning
Highly AI fluent; able to build AI systems and unlock new ways of working through AI
Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus

Benefits

Comp & perks

Competitive base pay
Health insurance
401(k)s
Equity (RSUs)
Reasonable accommodations for qualified individuals with disabilities and disabled veterans
Secure, reliable, and consistent internet connection required when approved to work from a non-office location