Growth Marketing Lead

Gusto

Growth Marketing Lead at Gusto, focusing on scaling customer acquisition through referrals and emerging channels. Collaborate across teams, leveraging AI tools for optimization and reporting.

Posted 5/28/2026full-timeNew York City • 🇺🇸 United StatesSenior💰 $141,000 - $176,000 per yearWebsite

About the role

Key responsibilities & impact

Manage and develop the growth marketing team, setting clear goals, providing coaching, and fostering a culture of accountability and innovation.
Own and evolve Gusto's customer referral program from strategy and incentive design, to measurement and optimization, driving meaningful new customer acquisition and revenue through word-of-mouth and network effects.
Build and run a rigorous experimentation roadmap, using advanced testing and data analysis to identify growth levers and scale what works.
Scout, pilot, and scale emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results.
Partner with the Web Marketing team to surface and prioritize conversion experiments, translating referral and emerging channel performance data into landing page hypotheses and post-click optimizations that improve acquisition outcomes.
Partner cross-functionally with Growth, Product, Sales, RevOps, and Data teams to align growth programs with business priorities and optimize the full funnel from awareness to activation.
Use AI tools as a consistent, habitual part of your workflow, generating referral program briefs, developing incentive copy variants, accelerating channel research, and building reusable systems that scale best practices across the team.
Report on program performance to senior leadership, distilling complex data into clear insights and concrete recommendations.

Requirements

What you’ll need

10+ years of experience in growth marketing, demand generation, or performance marketing
Demonstrated success building and scaling customer acquisition programs (referral, affiliate, and/or word-of-mouth) from concept to measurable growth
Working knowledge of paid acquisition channels (SEM, paid social, ABM, etc.) and a strong grasp of full-funnel growth strategy
Strong analytical skills with the ability to translate data into decisions; experience with tools like Salesforce, Amplitude, redash, or similar platforms is a plus
AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, program design, and analysis
Exceptional communicator who can influence across teams and present clearly to executive audiences
Bachelor's degree or equivalent experience; MBA or quantitative background is a plus.

Benefits

Comp & perks

health insurance
401(k) matching
flexible work arrangements
competitive base pay
equity (RSUs)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingdemand generationperformance marketingcustomer acquisition programspaid acquisition channelsfull-funnel growth strategydata analysisexperimentationincentive designconversion optimization

Soft Skills

coachingaccountabilityinnovationanalytical skillscommunicationinfluencecollaborationpresentation skillsproblem-solvingstrategic thinking

Certifications

Bachelor's degreeMBAquantitative background