ABM/Campaign Operations Manager, Marketing
Collectly
Senior Marketing Manager, Indirect
Gusto
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • Arizona, California, Colorado, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $157,000 - $214,000 per year
Job Level
Senior
About the role
- Develop and execute a scalable acquisition and engagement playbook for our accountant channel, defining key partner segments and tailored strategies
- Lead account-based marketing campaigns from end-to-end, including strategy, tactical execution, vendor management, and reporting
- Partner with Revenue and Sales leaders to shape the long-term ABM strategy, with goals tied to pipeline creation, partner activation, and engagement
- Collaborate with cross-functional teams (Product Marketing, Sales, Marketing Ops, Sales Enablement, Lifecycle) to ensure consistent messaging and seamless partner experiences
- Own the experimentation roadmap, testing and optimizing across channels (paid media, content syndication, email, events, etc.) to identify scalable programs
- Drive content development (case studies, thought leadership, co-marketing materials) that resonates with accountants and strengthens Gusto’s brand
- Provide ongoing reporting and insights on campaign effectiveness, sharing learnings to guide future strategy
- Stay ahead of industry trends (AI, marketing tech, etc.) and bring innovative ideas to accelerate channel growth
Requirements
- 10+ years of overall marketing experience, with at least 3+ years in ABM or partner marketing campaign management
- Proven success designing and executing multi-channel B2B marketing campaigns that drive measurable impact across the customer journey
- Strong expertise in at least one paid media channel (Google, Meta, LinkedIn, or equivalent)
- Hands-on experience with ABM platforms (6sense, Demandbase, ZoomInfo, or similar)
- Strong analytical skills: ability to interpret campaign performance, segment data, and generate actionable insights
- Ability to leverage AI-powered tools and platforms (e.g., for campaign automation, content generation, predictive insights, or reporting)
- Skilled collaborator with experience working closely with Sales, RevOps, and Product Marketing teams
- Exceptional written and verbal communication skills with the ability to simplify complex ideas into clear, compelling narratives
- Experience driving growth of accountant or indirect partner channels a strong plus
- BA/BS degree required; MBA or advanced degree a plus
Benefits
- Health insurance
- 401(k)s
- Expert HR and team management tools
- Total Rewards philosophy (see link in job posting)
- Hybrid work expectation for employees based in Denver, San Francisco, and New York (approx. 2-3 days per week)
- Reasonable accommodations for qualified individuals with disabilities
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
account-based marketingmulti-channel marketingcampaign managementpaid mediaanalytical skillscontent developmentdata segmentationcampaign performance analysismarketing automationpredictive insights
Soft skills
collaborationcommunicationstrategic thinkingcreativityproblem-solvingleadershipadaptabilityinsight generationnarrative simplificationteamwork
Certifications
BA/BS degreeMBAadvanced degree
