Marketing

• Develop and execute a scalable acquisition and engagement playbook for our accountant channel, defining key partner segments and tailored strategies
• Lead account-based marketing campaigns from end-to-end, including strategy, tactical execution, vendor management, and reporting
• Partner with Revenue and Sales leaders to shape the long-term ABM strategy, with goals tied to pipeline creation, partner activation, and engagement
• Collaborate with cross-functional teams (Product Marketing, Sales, Marketing Ops, Sales Enablement, Lifecycle) to ensure consistent messaging and seamless partner experiences
• Own the experimentation roadmap, testing and optimizing across channels (paid media, content syndication, email, events, etc.) to identify scalable programs
• Drive content development (case studies, thought leadership, co-marketing materials) that resonates with accountants and strengthens Gusto’s brand
• Provide ongoing reporting and insights on campaign effectiveness, sharing learnings to guide future strategy
• Stay ahead of industry trends (AI, marketing tech, etc.) and bring innovative ideas to accelerate channel growth

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