Performance Marketing Manager, Paid Social

Gusto

Performance Marketing Manager owning paid social and channel experimentation for Gusto, a payroll and HR platform serving small businesses. Managing multi-million-dollar budgets and AI-powered marketing workflows.

Posted 9/10/2026full-timeNew York City • Arizona, California, Colorado, New York • 🇺🇸 United StatesSeniorLead💰 $108,570 - $161,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in paid social strategy and execution across multiple platforms, with a strong focus on AI-driven efficiencies and data analysis to optimize campaign performance and budget management.

Highest-signal resume keywords

Paid Social StrategyFull-Funnel Campaign ManagementAI Tool UtilizationBudget ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign BuildsAudience Targeting StrategyCreative TestingAttribution AnalysisData-Driven Decision MakingBudget ForecastingDigital Media Channel TestingPacing and Budget AnalysisMeasurement Framework Application

Soft Skills

Analytical ApproachCreative Strategy InstinctsCollaboration SkillsCommunication Skills

Tools & Technologies

MetaLinkedInRedditQuoraTikTokGoogle Demand GenerationChatGPT

Industry Keywords

B2B SaaSPerformance Marketing AgencyHigh-Growth Consumer OrganizationPaid AcquisitionIntegrated Campaigns

About the role

Key responsibilities & impact

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok
Drive full-funnel campaigns from brand awareness through retargeting and conversion
Manage multi-million-dollar budgets, including pacing, forecasting, budget-vs-actuals analysis, and investment recommendations
Apply and refine the paid acquisition measurement framework, attribution philosophy, and budget allocation principles
Lead creative strategy and testing by briefing creative studios and agencies, structuring experiments, interpreting data, and building a learning roadmap
Serve as the paid social and AI-powered marketing workflow expert
Document playbooks and best practices for the paid acquisition team
Use AI tools to generate campaign briefs, develop copy variants, accelerate audience research, and build reusable systems
Identify, test, and validate new digital media channels and formats, including Google Demand Generation campaigns and ChatGPT ads
Run structured pilots, define success criteria, and decide whether to scale or stop tests
Partner with Web Marketing on landing page strategy, message match, and post-click conversion
Align with Brand and Influencer on organic-to-paid content feedback loops
Collaborate with Engineering on pixels, tracking, troubleshooting, and QA
Partner with Integrated Marketing, Product Marketing, Sales, Communications, and Web on integrated campaigns and performance insights

Requirements

What you’ll need

7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
Deep expertise in paid social and a track record of testing and scaling new channels
Full-funnel ownership across two or more major paid social platforms, including Meta, LinkedIn, Reddit, Quora, or TikTok
Hands-on in-platform execution, including campaign builds, audience/targeting strategy, creative testing, bid/budget management
Significant budget responsibility and measurable pipeline impact
Strong creative strategy and testing instincts
AI-fluent in practice, with consistent use of AI tools for briefs, copy, and analysis
Track record of implementing AI-driven efficiencies
Excellent cross-functional collaboration skills
Analytical and data-driven approach
Clear point of view on attribution in imperfect measurement environments
Comfort communicating paid social’s contribution to business outcomes

Benefits

Comp & perks

Competitive base pay
Health insurance
401(k)
Equity (RSUs)
Hybrid work arrangement
Secure, reliable, and consistent internet connection required when working outside a Gusto office
Equal opportunity employer
Reasonable accommodations for qualified individuals with disabilities and disabled veterans