Gusti Leder GmbH

Social Media Manager

• Identify and research relevant influencers across Instagram and YouTube.
• Use Instagram Search, YouTube Search, hashtags, keywords, and influencer discovery platforms to find suitable creators.
• Build and maintain influencer databases with accurate profile information.
• Discover influencers across different niches, audience sizes, and geographic locations.
• Analyze influencer profiles and content quality.
• Evaluate influencer performance using key metrics such as: Engagement Rate (ER), Follower growth, Reach and impressions, Audience quality and authenticity, Average views and interactions.
• Identify fake followers, suspicious engagement patterns, or low-quality audiences.
• Assess influencer-brand fit based on content style, audience demographics, values, and niche relevance.
• Initiate and manage conversations with influencers via Instagram DMs and email.
• Follow up with influencers regarding collaboration opportunities.
• Maintain professional communication and build long-term influencer relationships.
• Track outreach status and response rates.
• Maintain influencer outreach trackers and campaign databases.
• Prepare influencer shortlists and recommendation reports.
• Coordinate with marketing and internal teams regarding influencer selections.
• Provide regular updates on outreach progress and campaign readiness.

Social Media Executive

Project Manager

• Coordinate between multiple departments
• Manage multiple projects simultaneously
• Document processes and keep records updated
• Ensure deadlines are met
• Improve workflows and processes
• Track action items and deadlines
• Communicate effectively with stakeholders

Social Media Executive

Project Coordinator