Marketing Strategist
Guild Mortgage
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $82,000 - $110,000 per year
About the role
- Lead the development, execution, and optimization of enterprise-level marketing campaigns for the Retail Mortgage Channel.
- Direct support to local loan officers by increasing brand awareness, generating qualified leads, and strengthening engagement across key homebuyer and homeowner segments.
- Supervise a small team of marketing managers and collaborate closely with Sales Leadership, Sales Enablement, Marketing Education, Creative, and Project Management teams.
- Design and plan integrated marketing campaigns (digital, print, email, social, direct mail, events) aligned to Guild’s overall marketing and retail growth strategy.
- Manage end-to-end execution of enterprise marketing campaigns.
- Build strategies to drive high-quality purchase and refinance leads for retail loan officers from enterprise marketing campaigns.
- Guide development of localized campaign assets that support individual loan officer brand presence while maintaining Guild’s core brand identity.
- Define key performance indicators (KPIs) for programs and campaigns, monitor results, develop insights, and recommend optimizations to improve ROI, lead quality, and engagement across all marketing channels.
Requirements
- Bachelors Degree directly related to the position or equivalent, preferred.
- Minimum five years' experience in marketing, preferably in financial services, mortgage, real estate, banking, or another regulated industry.
- Strong analytical skills.
- Ability to organize and manage multiple priorities simultaneously.
- Ability to work well independently or within a team.
- Strong interpersonal and customer service skills.
- Demonstrated success developing and managing integrated, multi-channel marketing campaigns.
- Strong analytical ability with experience evaluating campaign performance and generating actionable insights.
- Experience leveraging AI technologies for market research, audience insights, data analysis, and ongoing campaign optimization to drive more effective and efficient marketing outcomes.
- Exceptional communication, collaboration, and stakeholder-management skills.
- Experience working cross-functionally with sales, operations, enablement, or field-based teams.
- Familiarity with CRM and marketing automation systems, digital channels, and performance analytics tools.
- Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment.
Benefits
- Medical
- Dental
- Vision
- Life insurance
- AD&D
- LTD
- 401(k) with employer match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing campaignslead generationcampaign performance evaluationdata analysisaudience insightsmulti-channel marketingKPI definitioncampaign optimizationbrand awareness strategiesintegrated marketing strategy
Soft Skills
analytical skillsorganizational skillsteamworkinterpersonal skillscustomer service skillscommunication skillscollaboration skillsstakeholder managementtime managementproject management
Certifications
Bachelor's Degree