Guidewheel

VP of Marketing

Guidewheel

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Own positioning end-to-end to create the FactoryOps category. You’ll create the FactoryOps category and craft the narrative that makes Guidewheel unstoppable. Translate product and customer insight into language operators, CFOs, and CEOs instantly connect with — the kind of positioning customers repeat back to us with a smile.
  • Turn marketing into a competitive weapon. Build and run the strategy that fuels our biggest growth lever—expansion—in our land-and-expand motion. You’ll understand the FactoryOps lifecycle and design the moments, messaging, and motions that lift multi-plant adoption and create power users.
  • Build and lead a tight, high-output team with extraordinary talent density. Serve as a player-coach for a small team (3–5) amplified by world-class tools and AI. Set a high bar for clarity, taste, urgency, and impact and create a standard, pace, and environment where the best people do the best work of their careers.
  • Manage the team to ensure a predictable pipeline engine. Develop a channel strategy aligned tightly to ICP and tuned for revenue impact. Balance brand, demand, and product marketing into a measurable, reliable engine that consistently delivers high-quality pipeline.
  • Build and run a world-class Customer Marketing engine that turns wins into momentum — case studies, reference programs, expansion plays, and stories that make our customers the heroes and fuel revenue every week.
  • Create content that moves metrics. Publish crisp, useful content teams actually read, share, and act on. Capture customer impact and turn it into assets that drive expansion across entire plant networks.
  • Scale with systems, data, and AI. Build an experimentation engine with fast learning loops. Keep data clean, dashboards sharp, and insights actionable. Use AI to multiply the team’s output, personalize at scale, and increase execution velocity every week.
  • Partner deeply with Sales and Product. Work arm-in-arm with GTM and product to turn wins into playbooks, shape ICP, and ensure our story, roadmap, and revenue engine all reinforce each other.

Requirements

  • A builder with exceptional taste, judgment, and horsepower. Someone who moves fast, thinks clearly, and turns ambiguity into momentum. Strategy → narrative → assets → impact — all in the same week.
  • A master storyteller who has done category creation. Crisp, vivid writing with zero jargon. Positioning that’s differentiated, memorable, and revenue-moving. Someone who has owned company-level narrative before and raised the bar for an entire org.
  • A product marketer at the core. Deep instinct for how product, customer, and market fit together. Able to thread technical differentiation into simple, compelling language that guides every GTM move.
  • A systems thinker experienced in building and executing Marketing strategy that meaningfully inflects the growth curve—especially with land-and-expand motions that involve both economic and operational buyers. Builds engines, not campaigns. Comfortable creating repeatable learning loops, tuning ICP, and using experimentation and automation to drive predictable, compounding results.
  • AI-forward operator. Uses AI every day to multiply speed and quality — not theoretical, deeply hands-on. Pushes the team to operate at 10× velocity with smarter tools and tighter workflows.
  • A partner to Sales, Customer Success and Product. Someone who cares about revenue outcomes, not vanity metrics; who is experienced collaborating closely with Sales, field implementation, and product teams to drive expansion and multi-site adoption. You should be experienced in sales enablement to drive revenue.
  • Clarity and directness. A high bar for communication. Elevates the clarity and narrative quality across the company.
  • A talent magnet with a track record of getting outsized results from a tight, high-output team. Comfortable being a player-coach for a tight, high-output team amplified through world-class tools and AI.
Benefits
  • Fair & equitable pay, including generous equity. Everyone at Guidewheel receives equity in the business. You will be working hard to build something great, and when we reach the finish line, you should be rewarded for your hard work.
  • 100% remote culture. Work from wherever, whenever - we hired you to get a job done, and as long as that is happening, you have the autonomy to get it done where and when you feel comfortable.
  • Flexible PTO policy. We value balance and boundaries. To be the best version of you, you need time away from your screen, so we want you to take it.
  • Health Benefits. We offer different health benefits to cover your personal needs from day one of employment - you pick the plan that makes the most sense to you.
  • Additional Perks. Included but not limited to, 401k (match up to 4%), $500 home office set-up, parental leave, company laptop, retirement plan, paid company holidays, and some (if you choose) company travel to spend time with your Guidewheel peers.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
category creationmarketing strategycustomer marketingcontent creationdata analysisexperimentationautomationsales enablementGTM strategynarrative development
Soft skills
storytellingstrategic thinkingclarity in communicationteam leadershipcollaborationjudgmentadaptabilitycreativityimpact-driven mindsethigh-output team management