Lead Digital Marketing Specialist
Embrace Software Inc
Cloud
Digital Marketing Associate, SEO
GuideWell Source
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $47,000 - $73,100 per year
Job Level
JuniorMid-Level
About the role
- Design, implement and continuously improve digital marketing and SEO strategies
- Develop and execute upon a framework for determining keyword and content prioritization; partner with segment owners, copywriters and other internal stakeholders to develop and implement content that supports SEO efforts
- Monitor and analyze performance using platforms such as Google Analytics and Conductor; provide insights to internal stakeholders and identify opportunities and areas for improvement using dashboards and reports created in Looker Studio
- Research and identify technical fixes and opportunities that will drive improved SEO; partner with IT to ensure improvements are implemented correctly
- Stay up-to-date on ever-changing marketing trends in order to understand and leverage best practices for digital marketing and SEO
- Support the Assistant Digital Marketing Manager in the organization and prioritization of incoming requests for the digital marketing team and implement those requests or assign them to other team members as needed. Works within the team’s project management and content management systems to ensure incoming requests are being managed in a timely and accurate manner.
- Assist other digital marketing team members with digital marketing tasks and projects as needed
- Ensure partners, stakeholders and requestors have a strong understanding of the digital marketing team’s processes and requirements and follow them, providing all necessary assets for each submitted request
- Ensure consistency of content, design, imagery, and visual components across GuideWell brand websites
- Manage, organize and update team documents, including standard operating procedures and copy decks for key sections of the site, as needed
Requirements
- 1+ years related work experience. Experience Details: Digital marketing and SEO coordination, planning and tactical experience
- Related Bachelor’s degree or additional related equivalent work experience Brand, marketing, communications or in related field
- 1+ years related work experience in marketing for digital platforms and associated analytics
- Experience with both technical and content-driven SEO
- Demonstrated knowledge of how to create, test and optimize digital content
- Desire to develop deep understanding of marketing
- Strong attention to detail
- Ability to multitask and handle meeting deadlines
- Excellent oral and written communication skills
- Willingness to collaborate effectively in dynamic, rapidly changing, team-based environment
- Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
- Proficiency in using Microsoft Office suite (Excel, Word, PowerPoint, Outlook)
Benefits
- Medical, dental, vision, life and global travel health insurance;
- Income protection benefits: life insurance, short- and long-term disability programs;
- Leave programs to support personal circumstances;
- Retirement Savings Plan including employer match;
- Paid time off, volunteer time off, 10 holidays and 2 well-being days;
- Additional voluntary benefits available;
- A comprehensive wellness program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOkeyword prioritizationcontent optimizationanalyticstechnical SEOcontent-driven SEOdigital content creationperformance monitoringdata analysis
Soft skills
attention to detailmultitaskingdeadline managementoral communicationwritten communicationcollaborationadaptabilityeagerness to learnorganizational skillsteamwork
