Embrace Software Inc

Lead Digital Marketing Specialist

Embrace Software Inc

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

Senior

Tech Stack

Cloud

About the role

  • Partner portfolio company presidents & Sales team executives to define marketing priorities and create go-to-market strategies aligned with growth goals
  • Build and implement group-wide marketing playbooks — covering brand guidelines, campaign templates, messaging frameworks, and performance dashboards
  • Oversee consistent brand messaging across digital assets (websites, campaigns, collateral, and social channels)
  • Build brand engagement across LinkedIn, Facebook, industry forums, and digital communities
  • Partner with creative and content teams to elevate brand storytelling through thought leadership, case studies, and success stories
  • Design and execute multi-channel lead generation campaigns that nurture prospects through the customer journey (awareness → engagement → conversion)
  • Collaborate with sales and CRM teams to align marketing-qualified lead (MQL) definitions and improve pipeline attribution
  • Analyze market trends, competitor positioning, and customer insights to inform portfolio-wide marketing strategies
  • Lead SEO strategy and execution: keyword research, site audits, content optimization, backlink strategy, and technical SEO improvements
  • Manage and optimize campaigns across LinkedIn, Google Ads, and other relevant platforms
  • Lead email marketing campaigns (segmentation, automation, A/B testing, performance tracking)
  • Oversee website content, landing pages, and analytics to improve conversion rates
  • Drive SEO strategy (on-page, off-page, keyword research, content optimization) to increase organic visibility and traffic
  • Build SEO playbooks to scale best practices across multiple companies
  • Collaborate with product/engineering teams to ensure websites are optimized for search performance
  • Monitor performance metrics (rankings, traffic, conversions) and report progress to leadership
  • Create and manage engaging content calendars for portfolio brands across LinkedIn, Facebook, Twitter, and industry forums
  • Monitor engagement, track ROI, and recommend optimizations for each channel
  • Use tools like Google Analytics, HubSpot, SEMrush, Zoho Campaigns, or Salesforce Marketing Cloud to track campaign performance
  • Provide regular reports on KPIs (traffic, leads, CTR, conversions, ROI)
  • Prepare and present regular performance reports to senior management, providing actionable insights and strategic recommendations
  • Work closely with sales operations, creative, and content teams to ensure consistent execution
  • Train and support marketing resources within portfolio companies to adopt and scale marketing & Sales initiatives
  • Communicate the marketing strategy and progress to all key stakeholders in a clear and compelling manner.

Requirements

  • 7–10 years of experience in B2B SaaS Digital marketing with Multi-Channel exposure (preferably in Industrial/Manufacturing /Fintech)
  • Strong expertise in SEO, SEM, Google Ads, LinkedIn campaigns, and email automation platforms
  • Strong SEO background — hands-on experience with audits, keyword research, optimization, and tools like SEMrush, Ahrefs, Moz, Google Analytics, and GSC
  • Track record of driving measurable growth in leads, traffic, and brand visibility
  • Excellent content development, copywriting, and storytelling skills
  • Strong analytical ability with experience using Google Analytics, HubSpot, Zoho, Salesforce, or similar platforms
  • Ability to manage multiple portfolios/projects simultaneously
  • Excellent communication and stakeholder management skills
  • Bachelor’s degree in Marketing, Business, or a related field
Benefits
  • Competitive salary commensurate with experience
  • Opportunities for career advancement and professional development
  • Experience collaborating with a diverse, global team within a remote work setting

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOSEMemail automationlead generationcontent optimizationkeyword researchcampaign managementperformance trackingcopywritinganalytics
Soft skills
communicationstakeholder managementanalytical abilitycontent developmentstorytellingproject managementcollaborationtrainingstrategic thinkingreporting