Digital Marketing Associate, SEO
GuideWell Source
Lead Digital Marketing Specialist
Embrace Software Inc
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Cloud
About the role
- Partner portfolio company presidents & Sales team executives to define marketing priorities and create go-to-market strategies aligned with growth goals
- Build and implement group-wide marketing playbooks — covering brand guidelines, campaign templates, messaging frameworks, and performance dashboards
- Oversee consistent brand messaging across digital assets (websites, campaigns, collateral, and social channels)
- Build brand engagement across LinkedIn, Facebook, industry forums, and digital communities
- Partner with creative and content teams to elevate brand storytelling through thought leadership, case studies, and success stories
- Design and execute multi-channel lead generation campaigns that nurture prospects through the customer journey (awareness → engagement → conversion)
- Collaborate with sales and CRM teams to align marketing-qualified lead (MQL) definitions and improve pipeline attribution
- Analyze market trends, competitor positioning, and customer insights to inform portfolio-wide marketing strategies
- Lead SEO strategy and execution: keyword research, site audits, content optimization, backlink strategy, and technical SEO improvements
- Manage and optimize campaigns across LinkedIn, Google Ads, and other relevant platforms
- Lead email marketing campaigns (segmentation, automation, A/B testing, performance tracking)
- Oversee website content, landing pages, and analytics to improve conversion rates
- Drive SEO strategy (on-page, off-page, keyword research, content optimization) to increase organic visibility and traffic
- Build SEO playbooks to scale best practices across multiple companies
- Collaborate with product/engineering teams to ensure websites are optimized for search performance
- Monitor performance metrics (rankings, traffic, conversions) and report progress to leadership
- Create and manage engaging content calendars for portfolio brands across LinkedIn, Facebook, Twitter, and industry forums
- Monitor engagement, track ROI, and recommend optimizations for each channel
- Use tools like Google Analytics, HubSpot, SEMrush, Zoho Campaigns, or Salesforce Marketing Cloud to track campaign performance
- Provide regular reports on KPIs (traffic, leads, CTR, conversions, ROI)
- Prepare and present regular performance reports to senior management, providing actionable insights and strategic recommendations
- Work closely with sales operations, creative, and content teams to ensure consistent execution
- Train and support marketing resources within portfolio companies to adopt and scale marketing & Sales initiatives
- Communicate the marketing strategy and progress to all key stakeholders in a clear and compelling manner.
Requirements
- 7–10 years of experience in B2B SaaS Digital marketing with Multi-Channel exposure (preferably in Industrial/Manufacturing /Fintech)
- Strong expertise in SEO, SEM, Google Ads, LinkedIn campaigns, and email automation platforms
- Strong SEO background — hands-on experience with audits, keyword research, optimization, and tools like SEMrush, Ahrefs, Moz, Google Analytics, and GSC
- Track record of driving measurable growth in leads, traffic, and brand visibility
- Excellent content development, copywriting, and storytelling skills
- Strong analytical ability with experience using Google Analytics, HubSpot, Zoho, Salesforce, or similar platforms
- Ability to manage multiple portfolios/projects simultaneously
- Excellent communication and stakeholder management skills
- Bachelor’s degree in Marketing, Business, or a related field
Benefits
- Competitive salary commensurate with experience
- Opportunities for career advancement and professional development
- Experience collaborating with a diverse, global team within a remote work setting
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOSEMemail automationlead generationcontent optimizationkeyword researchcampaign managementperformance trackingcopywritinganalytics
Soft skills
communicationstakeholder managementanalytical abilitycontent developmentstorytellingproject managementcollaborationtrainingstrategic thinkingreporting
