GuideWell Source

Assistant Digital Marketing Manager

GuideWell Source

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $59,800 - $74,100 per year

About the role

  • Own the organization and prioritization of incoming requests for the digital marketing team and implement those requests or assign them to other team members as needed.
  • Manage webpage creation, maintenance and optimization within the enterprise content management system
  • Partner with segment owners and other internal stakeholders to execute brand and product marketing content on digital channels to drive awareness, positioning and engagement efforts
  • Manage the use of core marketing technology platforms such as Invoca for call tracking as well as author and validate redirects and campaign URLs for marketing attribution
  • Monitor and analyze performance using platforms such as Google Analytics and Google Search Console; provide insights to internal stakeholders and identify opportunities and areas for improvement using dashboards and reports created in Looker Studio
  • Assist other digital marketing team members with digital marketing tasks and projects as needed
  • Research and identify technical fixes and opportunities that will drive improved website performance; partner with IT to ensure improvements are implemented correctly
  • Stay up-to-date on ever-changing trends within digital marketing and develop strategies aligned to these trends where relevant
  • Ensure partners, stakeholders and requestors have a strong understanding of the digital marketing team’s processes and requirements and follow them, providing all necessary assets for each submitted request
  • Ensure consistency of content, design, imagery, and visual components across GuideWell brand websites

Requirements

  • 3+ years related work experience in marketing
  • Related Bachelor’s degree or additional related equivalent work experience, with the ability to create, test, and optimize digital existing and new content
  • Experience with marketing for digital platforms and associated analytics
  • Experience working within a project management platform
  • Experience working within a content management system
  • Demonstrated familiarity with Google Analytics and Google Data Studio / Looker Studio with the ability to dig into the data to drive priorities and decisions
  • Demonstrated knowledge of digital analytics tools and emerging digital channels
Benefits
  • Medical, dental, vision, life and global travel health insurance
  • Income protection benefits: life insurance, short- and long-term disability programs
  • Leave programs to support personal circumstances
  • Retirement Savings Plan including employer match
  • Paid time off, volunteer time off, 10 holidays and 2 well-being days
  • Additional voluntary benefits available; and a comprehensive wellness program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingwebpage creationcontent optimizationmarketing analyticsdata analysisdigital content creationcampaign managementSEOwebsite performance improvementmarketing attribution
Soft Skills
organizationprioritizationcollaborationcommunicationproblem-solvingadaptabilityinsight generationstakeholder managementteam supporttrend analysis