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Regional Marketing Operations Specialist – Mid-Atlantic
GuidePoint SecurityRegional Marketing Operations Specialist at GuidePoint Security driving sales development, pipeline building, and partner engagement in a remote work environment.
About the role
Key responsibilities & impact- Create and manage Marketo programs, including automated newsletters, list uploads, and targeted campaigns to support BDR outreach to white space.
- Produce content and various marketing assets to be used digitally and for regional events.
- Manage the marketing credit card, process event invoices and act as the primary liaison between the marketing team and accounting team for payment escalations.
- Maintain and update campaign data within Marketo and SalesForce to ensure accurate tracking.
- Track event registration and attendance trends to report results and ROI to Sales and Marketing leadership.
- Oversee fulfillment house inventory, maintenance and distribution of regional event properties, promotional items and collateral for sales & field events.
- Assist in driving partner campaigns using co-sponsored materials and tools.
- Build and maintain ongoing communications with the sales team regarding new and planned marketing activities.
- Help to ensure that Marketo and SalesForce campaigns are updated.
- Other duties as assigned.
- Adhere to GuidePoint Security Core Values.
Requirements
What you’ll need- Bachelor’s degree preferred.
- Experience using Marketo and Salesforce required.
- Experience in event planning/logistics.
- Experience with G Suite and spreadsheet skills.
- Customer service mindset.
- Ability to measure and report the performance of marketing campaigns.
- Demonstrated excellence with written communications, project, and time management.
- Demonstrated willingness to learn and use AI-enabled tools
Benefits
Comp & perks- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
- Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
MarketoSalesforceEvent PlanningSpreadsheet SkillsCampaign Performance Measurement
Soft Skills
Customer Service MindsetTime ManagementWillingness to Learn