Product Marketing Manager

GuidePoint Security

Product Marketing Manager specializing in cybersecurity at GuidePoint, crafting differentiated messaging and leading go-to-market strategy for offerings. Engaging with SMEs to drive compelling content and thought leadership.

Posted 6/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems.
Drive thought leadership messaging & positioning for assigned offerings.
Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision.
Craft compelling Offer messages for use across marketing channels and activities
Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned.
Conduct market and competitive analysis to better position services
Contribute to the company’s blog strategy and content creation
Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository.

Requirements

What you’ll need

3-5 years’ cybersecurity product marketing experience (must have previous Cybersecurity experience)
Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously
Demonstrated success value-based messaging and competitive positioning
Excellent written and verbal communication skills
Relevant subject matter expertise in the cybersecurity products, services and industry.
Understanding of how a product/service is sold and the toolkit needed to enable sellers.
Proven ability to influence cross-functional teams and work collaboratively.
Preferred experience: social media, various content types, support for digital marketing campaigns, and ability to write web content.

Benefits

Comp & perks

Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
12 corporate holidays and a Flexible Time Off (FTO) program
Healthy mobile phone and home internet allowance
Eligibility for retirement plan after 2 months at open enrollment
Pet Benefit Option

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

cybersecurity product marketingvalue-based messagingcompetitive positioningcontent developmentmarket analysisdigital marketingcopywritingcontent creationcollateral developmentblog strategy

Soft Skills

detail-orientedorganizedmulti-taskerexcellent written communicationexcellent verbal communicationinfluence cross-functional teamscollaborativeproject managementstrategic thinkingstorytelling