GuidePoint Security

Digital Marketing Manager

GuidePoint Security

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Collaborate with the marketing department leads and cross-functional leaders to understand the digital marketing needs of the business.
  • Manage internal project coordination and act as the primary liaison with third-party digital agency focusing on organic search, SEO, paid search and paid social digital strategies.
  • Develop and execute a performance-driven digital marketing strategy tailored to optimizing lead acquisition, conversion, and customer retention.
  • Manage website UX & strategy, conversion rate optimization (CRO), A/B testing, and personalization strategies to increase lead generation. Works in collaboration with internal design team and external consultants on website development and project management.
  • Collaborate with our internal social media team to ensure alignment between all of our organic and paid social messaging.
  • Team with the Regional marketing leads to help drive targeted paid media efforts to help expand emerging regions.
  • Manage and collaborate with program owners on email marketing campaigns and newsletters related to specific programs, events, and other projects.
  • Optimize the digital marketing budget, ensuring strategic investment across paid, organic, and owned channels.
  • Track and report on digital marketing performance KPIs, providing insights and recommendations for continuous improvement.

Requirements

  • 3-5+ years of experience in digital marketing, with a proven track record in demand generation, growth marketing, and performance optimization.
  • Minimum of two (2) years search engine optimization, search engine marketing, and ad budget management experience
  • Strong technical knowledge of SEO, website analytics, and conversion rate optimization.
  • Hands-on experience with marketing automation tools like Marketo.
  • Data-driven mindset with deep experience using Google Analytics (GA4), attribution modeling, and performance reporting.
  • Experience working with cross-functional teams and collaborating with regional/field marketing and product teams to align marketing efforts with business goals.
  • Expertise in managing multi-channel paid media campaigns across different markets, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising.
  • A strategic thinker who is also willing to roll up their sleeves and execute when needed.
Benefits
  • Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
  • Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options)
  • Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
  • 12 corporate holidays and a Flexible Time Off (FTO) program
  • Healthy mobile phone and home internet allowance
  • Eligibility for retirement plan after 2 months at open enrollment
  • Pet Benefit Option

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingdemand generationgrowth marketingperformance optimizationsearch engine optimizationsearch engine marketingconversion rate optimizationmulti-channel paid media campaignsA/B testinglead acquisition
Soft skills
collaborationstrategic thinkingdata-driven mindsetcommunicationproject managementteamworkalignment with business goalsinsight generationperformance reportingadaptability