Digital Marketing Strategist – Startups/SMB
Directive
Spark
Digital Marketing Manager
GuidePoint Security
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Collaborate with the marketing department leads and cross-functional leaders to understand the digital marketing needs of the business.
- Manage internal project coordination and act as the primary liaison with third-party digital agency focusing on organic search, SEO, paid search and paid social digital strategies.
- Develop and execute a performance-driven digital marketing strategy tailored to optimizing lead acquisition, conversion, and customer retention.
- Manage website UX & strategy, conversion rate optimization (CRO), A/B testing, and personalization strategies to increase lead generation. Works in collaboration with internal design team and external consultants on website development and project management.
- Collaborate with our internal social media team to ensure alignment between all of our organic and paid social messaging.
- Team with the Regional marketing leads to help drive targeted paid media efforts to help expand emerging regions.
- Manage and collaborate with program owners on email marketing campaigns and newsletters related to specific programs, events, and other projects.
- Optimize the digital marketing budget, ensuring strategic investment across paid, organic, and owned channels.
- Track and report on digital marketing performance KPIs, providing insights and recommendations for continuous improvement.
Requirements
- 3-5+ years of experience in digital marketing, with a proven track record in demand generation, growth marketing, and performance optimization.
- Minimum of two (2) years search engine optimization, search engine marketing, and ad budget management experience
- Strong technical knowledge of SEO, website analytics, and conversion rate optimization.
- Hands-on experience with marketing automation tools like Marketo.
- Data-driven mindset with deep experience using Google Analytics (GA4), attribution modeling, and performance reporting.
- Experience working with cross-functional teams and collaborating with regional/field marketing and product teams to align marketing efforts with business goals.
- Expertise in managing multi-channel paid media campaigns across different markets, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising.
- A strategic thinker who is also willing to roll up their sleeves and execute when needed.
Benefits
- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options)
- Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingdemand generationgrowth marketingperformance optimizationsearch engine optimizationsearch engine marketingconversion rate optimizationmulti-channel paid media campaignsA/B testinglead acquisition
Soft skills
collaborationstrategic thinkingdata-driven mindsetcommunicationproject managementteamworkalignment with business goalsinsight generationperformance reportingadaptability
